Wet Mop Pads
FailThe top 5 brands take 100% of clicks, so Wet Mop Pads is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $9.0M/yr3.8M searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 76%top-5 click share · 2 brands · 109 sellers
Flapen Score
Wet Mop Pads against its category
The dotted line is the Health & Household average. Past it, Wet Mop Pads is stronger. Inside it, weaker.
Market
The Wet Mop Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Wet Mop Pads 3.8M times last year and spent an estimated $9.0M. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 22.7% of those searches ended in a purchase.
Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.0M a year.
- Searches, last 12 months
- 3.8M
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 22.7%
- Market size, estimated
- $9.0Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- swiffer wet pads refill2.5M searches a year
02 · Price
A sale here is worth $10.53.
Listings sell for $10.53 on average, from $4.77 to $16.49. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 60,000 to 80,000 of them. At $10.53 that is $632K to $842K a year per listing.
- Average price
- $10.53under the $15 to $100 sweet spot
- Price range
- $4.77–$16.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $632K–$842K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Mopping. It carries 23,386 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Mopping
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 23,386per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Wet Mop Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Swiffer Sweep + Mop Wet Pads Refill Floor Cleaner for Dirt Dust Hair Cleaning Cloths for Mopping Home Bathroom Kitchen All Purpose Multi-Surface Floor Wipes Fresh 24ct
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 16,184
- Age
- 12y ago
Swiffer Sweeper Wet Mopping Cloth Multi Surface Refills Mops for Floor Cleaning Febreze Lavender Scent 36 Count
- Price
- $14.95
- Rating
- 4.7/5
- Reviews
- 90,602
- Age
- 15y ago
Amazon Basics Wet Mopping Cloth Refills Multi-Surface Floor Cleaning Fresh Scent Low Streak Disposable 24 Count (Fits Swiffer Sweeper Mop Heads)
- Price
- $7.70
- Rating
- 4.6/5
- Reviews
- 5,674
- Age
- 2y ago
Swiffer Sweep + Mop Wet Pads Refill Floor Cleaner for Dirt Dust Hair Cleaning Cloths for Mopping Home Bathroom Kitchen All Purpose Multi-Surface Floor Wipes Gain 24ct
- Price
- $9.55
- Rating
- 4.7/5
- Reviews
- 90,602
- Age
- 11y ago
Swiffer WetJet Hardwood Floor Cleaner Spray Mop Pad Refill Bathroom Cleaning Supplies Hardwood Floor Cleaner Multi Surface 24 Count
- Price
- $13.94
- Rating
- 4.8/5
- Reviews
- 71,969
- Age
- 17y ago
Trending
estimated 90-day click momentum
Swiffer Heavy Duty Mop Wet Multi-Surface Cloth Refills for Floor Mopping and Cleaning Gain and Unstopables Scents 30 count
- Price
- $16.49
- Rating
- 4.7/5
- Reviews
- 116
- Age
- 8mo ago
Amazon Basics Heavy Duty Disposable Floor Cleaning Mopping Pads with Absorbent Microfiber Fits Swiffer WetJet Mopping Systems 30 Count
- Price
- $8.81
- Rating
- 4.6/5
- Reviews
- 2,472
- Age
- 3y ago
Amazon Basics Wet Mopping Cloth Refills Floor Cleaning Fresh Scent 12 Count (Fits Swiffer Sweeper Mop Heads)
- Price
- $4.77
- Rating
- 4.6/5
- Reviews
- 5,674
- Age
- 2y ago
Swiffer Sweeper Wet Mopping Cloth Multi Surface Refills Mops for Floor Cleaning Febreze Lavender Scent 36 Count
- Price
- $14.95
- Rating
- 4.7/5
- Reviews
- 90,602
- Age
- 15y ago
Swiffer Heavy Duty Mop Wet Multi-Surface Cloth Refills for Floor Mopping and Cleaning Pet with Febreze Odor Defense 20 count
- Price
- $9.08
- Rating
- 4.6/5
- Reviews
- 3,980
- Age
- 5y ago
Newest
by launch dateSwiffer Heavy Duty Mop Wet Multi-Surface Cloth Refills for Floor Mopping and Cleaning Gain and Unstopables Scents 30 count
- Price
- $16.49
- Rating
- 4.7/5
- Reviews
- 116
- Age
- 8mo ago
Amazon Basics Wet Mopping Cloth Refills Multi-Surface Floor Cleaning Fresh Scent Low Streak Disposable 24 Count (Fits Swiffer Sweeper Mop Heads)
- Price
- $7.70
- Rating
- 4.6/5
- Reviews
- 5,674
- Age
- 2y ago
Amazon Basics Wet Mopping Cloth Refills Floor Cleaning Fresh Scent 12 Count (Fits Swiffer Sweeper Mop Heads)
- Price
- $4.77
- Rating
- 4.6/5
- Reviews
- 5,674
- Age
- 2y ago
Amazon Basics Heavy Duty Disposable Floor Cleaning Mopping Pads with Absorbent Microfiber Fits Swiffer WetJet Mopping Systems 30 Count
- Price
- $8.81
- Rating
- 4.6/5
- Reviews
- 2,472
- Age
- 3y ago
Swiffer Heavy Duty Mop Wet Multi-Surface Cloth Refills for Floor Mopping and Cleaning Hardwood Floor Cleaner 20 count
- Price
- $9.12
- Rating
- 4.7/5
- Reviews
- 2,615
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
109
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Swiffer74%
- Amazon Basics26%
- Open — no brand owns it (0%)
Demand
Wet Mop Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Wet Mop Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swiffer wet pads refill2.5M/yr
- swiffer wet pads554K/yr
- swiffer wet159K/yr
- wet mop pads85K/yr
- swiffer wet cloths75K/yr
- wet swiffer pads35K/yr
- floor wipes54K/yr
- wet swiffer refill pads78K/yr
- wet swiffer43K/yr
- swiffer wipes29K/yr
Reviews and returns
What reviews say buyers love and hate about Wet Mop Pads
We read the reviews and the return reasons for every product selling here.
“Leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wet Mop Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data