Is westin white tea profitable to sell on Amazon United States?

The niche generates $781K/yr across 33 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +36.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the westin white tea niche?

12 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in westin white tea?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 2.1%.

When does demand for westin white tea peak?

Demand peaks in Jun–Jul–Nov; the busiest month runs 3.9× the quietest.

What does it cost to enter the westin white tea niche?

Listings span $8.42–$182.94; the average listing price is $75.72 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.

westin white tea

Worth a look

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$75.72

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Good$781K

$781K/yr · 329K searches

Review moat

Good897.06

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+36.0%

90-day search growth — must beat 0% to launch

Price range

Okay$8.42–$182.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Signals High Price

According to Flapen's Amazon United States niche tracking, westin white tea is a $781K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

westin white tea market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $757K–$947K; units × avg price
Conversion rate: 3.1%
Avg BSR: #286
Page quality: 0%
Prime: 91%
Sponsored: 67%
Out of stock: 6.4%
Avg brand age: 38 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

ScentAir46%
Westin23%
Air-Scent16%
JM-X2 Pro3%
Aromadd2%
EDITION2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.0% search growth over the last 90 days.

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 3.9×

Open Trend

Top westin white tea search terms

scent air55K/yr +106.3%1.0% conv.
scentair40K/yr +42.9%0.9% conv.
scent air machine for home33K/yr +58.3%0.8% conv.
westin white tea39K/yr +15.0%5.1% conv.
westin hotel scent33K/yr +7.7%4.0% conv.
scent air machine18K/yr +56.6%0.4% conv.
scentair diffuser machine14K/yr +40.9%1.6% conv.
westin hotel scent diffuser oil17K/yr +37.6%4.2% conv.
westin15K/yr -22.9%1.2% conv.
westin white tea diffuser9K/yr +39.3%4.8% conv.

All search terms

Top westin white tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ScentAir Whisper Essential | Diffuser Machine Scents up to 800 Sq. Ft Room Compatible with Alexa & Google WiFi & Bluetooth Enabled Cartridge Sold Separately (Black)

ScentAir$182.943.4★57 rev

ScentAir Whisper Essential | Diffuser Machine Scents up to 800 Sq. Ft Room Compatible with Alexa & Google WiFi & Bluetooth Enabled Cartridge Sold Separately (White)

ScentAir$181.363.4★57 rev

Westin White Tea Home Diffuser Refill Cartridge - Authentic Westin Hotel Fragrance - Signature White Tea Scent

Westin$67.814.2★906 rev

ScentAir Whisper Home Monthly Plug-in Refill Fragrance Cartridge for Home and Office Green Clover & Aloe

ScentAir$57.864.0★1,048 rev

AirScent Hotel Diffuser Oil No. 1008 - White Tea Aloe Sandalwood - 10 mL

Air-Scent$9.404.5★2,230 rev

Newest

by launch date

Scent Air Machine Starter Kit Waterless Diffuser for Home & Commercial Use Hotel Scent Diffuser Includes 100ml Essential Oil WiFi/Bluetooth Control 2000 sq.ft Coverage Wall-Mount & Desktop Black

JM-X2 Pro$87.6527 rev

3mo ago

ScentAir Whisper Essential | Diffuser Machine Scents up to 800 Sq. Ft Room Compatible with Alexa & Google WiFi & Bluetooth Enabled Cartridge Sold Separately (Black)

ScentAir$182.9457 rev

6mo ago

ScentAir Whisper Essential | Diffuser Machine Scents up to 800 Sq. Ft Room Compatible with Alexa & Google WiFi & Bluetooth Enabled Cartridge Sold Separately (White)

ScentAir$181.3657 rev

6mo ago

Hotel Diffuser Oil 4 Fl Oz (120ml) - Inspired by WestinHotel Fragrance Oil Hotel Scent Essential Oil for Diffuser and Crafting Gift for Women & Men

ARVIDSSON$13.5939 rev

1y ago

The AirScent Waterless Diffuser - Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels and Spas - Aromatherapy Diffuser for Aesthetic Scenting - Black - 4.05 Oz - Fragrance Not Included

Air-Scent$92.301,026 rev

1y ago

What buyers say about westin white tea

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Great fragrance”

Diffuse Mechanism11%

“Amazing Diffuser”

Quality-Overall5%

“Quality is as expected very well made easy to set up”

Ease Of Use4%

“Ease of use”

Value For Money4%

“reasonable price”

Assembly/Installation4%

“Easy to set up”

Efficiency2%

“It works very well”

Noise Level2%

“There is NO noise to it”

Design-Overall2%

“The design is sleek”

Advertised Vs Actual Product2%

“Works as advertised”

What buyers complain about

Smell25%

“No Smell”

Durability8%

“Didn't last either”

Value For Money7%

“expensive”

Noise Level6%

“Too loud”

Diffuse Mechanism5%

“Defective Diffuser”

Functionality-Overall4%

“Doesnt work consistently”

Quality-Overall3%

“The quality of this product is very low”

Leak-Proof3%

“Leaked EVERYWHERE”

Software/Application3%

“the app is terrible”

Connectivity-Overall2%

“am unable to get the wifi to work”

Top return reasons

Smell27%

Diffuse Mechanism21%

Functionality-Overall8%

Value For Money6%

Size-Overall5%

Advertised Vs Actual Product5%

Connectivity-Overall4%

Noise Level3%