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Welcome Bags

Maybe

An estimated 1.0% of orders come back. But the products selling today already average 4.7★, so Welcome Bags is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$133K/yr254K searches / yr
90-day growth
+25.0%search demand this quarter
Competition
21%top-5 click share · 44 brands · 68 sellers

Flapen Score

Welcome Bags against its category

The dotted line is the Health & Household average. Past it, Welcome Bags is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welcome Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Welcome Bags 254K times last year and spent an estimated $133K. The top 5 brands take 45% of clicks. Demand peaks in Jul–Sep. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+25.0%
Conversion, latest week
1.9%
Market size, estimated
$133Ka year
Peak month
July3.2× the quietest month
Top search term
welcome bags for wedding guests53K searches a year

02 · Price

A sale here is worth $27.21.

Listings sell for $27.21 on average, from $6.97 to $63.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.21 that is $0 to $3K a year per listing.

Average price
$27.21inside the $15 to $100 sweet spot
Price range
$6.97–$63.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #3,581 within Gift Bags. It carries 1,481 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
95%
Out of stock, average day
8.5%
Average rank
#3,581in Gift Bags
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,481per listing
Listings tracked
86

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Welcome Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

68

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

21%

Top 20: 52%

Open market

51%

  • Brand 115%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Welcome Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 3.2×

Search terms

Top Welcome Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welcome bags for wedding guests53K/yr
  • wedding welcome bags46K/yr
  • welcome bags44K/yr
  • wedding welcome bags for hotel guests items14K/yr
  • wedding gift bags for guests17K/yr
  • welcome gift bags13K/yr
  • welcome bag11K/yr
  • gift bags for wedding guests7K/yr
  • wedding hotel welcome bags8K/yr
  • wedding welcome bag6K/yr

Reviews and returns

What reviews say buyers love and hate about Welcome Bags

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
1.0%of orders come back
“they aren't the right size”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Welcome Bags questions

Answered from the same tracked data.