Weighted Heating Pad with Massage
FailDemand is soft, at -17.4% this quarter, so Weighted Heating Pad with Massage is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $315K/yr197K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 28 sellers
Flapen Score
Weighted Heating Pad with Massage against its category
The dotted line is the Health & Household average. Past it, Weighted Heating Pad with Massage is stronger. Inside it, weaker.
Market
The Weighted Heating Pad with Massage market on Amazon at a glance
Shoppers on Amazon United States searched for Weighted Heating Pad with Massage 197K times last year and spent an estimated $315K. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $315Ka year
- Peak month
- November7.1× the quietest month
- Top search term
- vibrating heating pad66K searches a year
02 · Price
A sale here is worth $38.98.
Listings sell for $38.98 on average, from $14.42 to $68.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $38.98 that is $19K to $29K a year per listing.
- Average price
- $38.98inside the $15 to $100 sweet spot
- Price range
- $14.42–$68.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $19K–$29K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #141 within Hot & Cold Therapies. It carries 9,735 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 5.9%
- Average rank
- #141in Hot & Cold Therapies
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 9,735per listing
- Listings tracked
- 20
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Weighted Heating Pad with Massage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
16%
- Brand 137%
- Brand 218%
- Brand 317%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (6 brands, 16%)
Demand
Weighted Heating Pad with Massage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 7.1×
Search terms
Top Weighted Heating Pad with Massage search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vibrating heating pad66K/yr
- sharper image heating pad42K/yr
- heating pad with vibration10K/yr
- weighted heating pad with massage17K/yr
- heating pad with massage for back pain3K/yr
- weighted vibrating heating pad5K/yr
- weighted massage heating pad9K/yr
- heating pad vibrating4K/yr
- vibrating blanket7K/yr
- weighted massaging heating pad5K/yr
Reviews and returns
What reviews say buyers love and hate about Weighted Heating Pad with Massage
We read the reviews and the return reasons for every product selling here.
“Does not heat up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Weighted Heating Pad with Massage questions
Answered from the same tracked data.