Is weight loss protein powder for women profitable to sell on Amazon United States?

The niche generates $193K/yr across 10 tracked products. 90-day search growth is +18.6%. Flapen's verdict: Skip it (47/100).

How competitive is the weight loss protein powder for women niche?

7 brands and 581 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in weight loss protein powder for women?

Top complaints mined from reviews: Taste-Overall, Sweetness, Nutritional Content. The return rate is 0.0%.

When does demand for weight loss protein powder for women peak?

Demand peaks in Feb–May–Jun; the busiest month runs 4.6× the quietest.

What does it cost to enter the weight loss protein powder for women niche?

Listings span $11.23–$52.11; the average listing price is $29.27 (sweet spot $15–$100). The average incumbent carries 21,133 reviews — the moat a new listing must climb.

weight loss protein powder for women

Skip it

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.27

avg listing price — sweet spot $15–$100

Price range

Great$11.23–$52.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+18.6%

90-day search growth — must beat 0% to launch

Market size

Okay$193K

$193K/yr · 103K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad21,133.1

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, weight loss protein powder for women is a $193K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

weight loss protein powder for women market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $146K–$176K; units × avg price
Conversion rate: 6.4%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

581

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Premier Protein77%
SlimFast7%
TERRA ELMNT4%
Optimum Nutrition4%
Orgain3%
Fit & Lean3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.

Peak months: Feb, May, Jun · busiest ÷ quietest = 4.6×

Open Trend

Top weight loss protein powder for women search terms

premier protein powder vanilla27K/yr +38.8%9.2% conv.
protenas para bajar de peso15K/yr +96.7%0.4% conv.
premier protein vanilla powder7K/yr +179.0%9.5% conv.
weight loss protein powder for women14K/yr -28.7%0.8% conv.
protein weight loss8K/yr -6.5%0.5% conv.
weight loss protein6K/yr -9.6%0.9% conv.
proteina para bajar de peso5K/yr +25.6%0.9% conv.
vanilla premier protein powder3K/yr +51.0%8.4% conv.
protein powder women weight loss5K/yr -31.5%1.3% conv.
premier vanilla protein powder2K/yr +57.0%8.7% conv.

All search terms

Top weight loss protein powder for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)

Premier Protein$25.724.6★28,846 rev

Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)

Premier Protein$36.664.6★28,846 rev

Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)

Premier Protein$27.034.6★1,061 rev

SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)

SlimFast$11.234.6★9,117 rev

Super Collagen Powder for Women Weight Loss + Beauty w. Probiotics Hyaluronic Acid ACV KSM-66 Biotin - Premium Multi Collagen Peptides Protein Supplement Colageno for Women (Unflavored)

TERRA ELMNT$28.794.3★964 rev

Newest

by launch date

Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)

Premier Protein$27.031,061 rev

1y ago

Ancient Nutrition Grass Fed Whey Protein + Fat Loss Blend Vanilla Cinnamon 23g Protein Promotes Fat Loss and Boost Metabolism Organic Regenerative A2/A2 Milk Protein 18 Servings

Ancient Nutrition$52.11251 rev

1y ago

Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)

Premier Protein$36.6628,846 rev

2y ago

Super Collagen Powder for Women Weight Loss + Beauty w. Probiotics Hyaluronic Acid ACV KSM-66 Biotin - Premium Multi Collagen Peptides Protein Supplement Colageno for Women (Unflavored)

TERRA ELMNT$28.79964 rev

2y ago

SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)

SlimFast$11.239,117 rev

4y ago

What buyers say about weight loss protein powder for women

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Amazing taste”

Nutritional Content18%

“Great Protein Powder”

Flavor9%

“great flavor options”

Quality-Overall7%

“Reliable product”

Value For Money4%

“Good value for money”

Solubility4%

“Powder mixes well”

Blend/Ratio3%

“blends smoothly”

Vegan/Organic2%

“Great vegan protein”

Sweetness2%

“Its not overly sweet”

Ease Of Use1%

“easy to use”

What buyers complain about

Taste-Overall21%

“Tastes chalky”

Sweetness7%

“The sweetness is so UNBEARABLE”

Nutritional Content6%

“doesnt even have lots of protein”

Value For Money6%

“Price high”

Flavor5%

“Flavor is most unpleasant”

Solubility4%

“Does not dissolve well”

Texture/Consistency-Overall4%

“Texture is grainy”

Artificial Sweeteners3%

“Artificial sweeteners”

Size-Overall2%

“To small”

Functionality-Overall1%

“Not good feature”

Top return reasons

Flavor25%

Hair Growth25%

Size-Overall25%

Smell25%

Common questions

Is weight loss protein powder for women profitable to sell on Amazon United States?: The niche generates $193K/yr across 10 tracked products. 90-day search growth is +18.6%. Flapen's verdict: Skip it (47/100).
How competitive is the weight loss protein powder for women niche?: 7 brands and 581 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in weight loss protein powder for women?: Top complaints mined from reviews: Taste-Overall, Sweetness, Nutritional Content. The return rate is 0.0%.
When does demand for weight loss protein powder for women peak?: Demand peaks in Feb–May–Jun; the busiest month runs 4.6× the quietest.
What does it cost to enter the weight loss protein powder for women niche?: Listings span $11.23–$52.11; the average listing price is $29.27 (sweet spot $15–$100). The average incumbent carries 21,133 reviews — the moat a new listing must climb.