Weight Loss

Shoppers searched for this 13.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.0M a year.

Searches, last 12 months

13.5M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

2.2%

Market size, estimated

$9.0Ma year

Peak month

April2.1× the quietest month

Top search term

weight loss4.6M searches a year

Listings sell for $30.26 on average, from $7.70 to $90.34. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At $30.26 that is $121K to $151K a year per listing.

Average price

$30.26inside the $15 to $100 sweet spot

Price range

$7.70–$90.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

4,000–5,000

Revenue per listing a year

$121K–$151K

Returns

0.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #40 within Weight Loss. It carries 21,218 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#40in Weight Loss

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

21,218per listing

Listings tracked

24

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

61 months