Wedding Napkins

Shoppers searched for this 933K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $678K a year.

Searches, last 12 months

933K

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

4.1%

Market size, estimated

$678Ka year

Peak month

July2.8× the quietest month

Top search term

wedding napkins237K searches a year

Listings sell for $17.56 on average, from $2.90 to $74.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $17.56 that is $4K to $9K a year per listing.

Average price

$17.56inside the $15 to $100 sweet spot

Price range

$2.90–$74.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #235 within Disposable Napkins. It carries 1,582 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

93%

Out of stock, average day

1.4%

Average rank

#235in Disposable Napkins

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,582per listing

Listings tracked

158

24 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

7Amazon's first-year sales bar

Average brand age

35 months