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Wearever Womens Incontinence Underwear Washable

Fail

Demand is soft, at -63.8% this quarter, so Wearever Womens Incontinence Underwear Washable is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$58K/yr60K searches / yr
90-day growth
-63.8%search demand this quarter
Competition
45%top-5 click share · 12 brands · 19 sellers

Flapen Score

Wearever Womens Incontinence Underwear Washable against its category

The dotted line is the Health & Household average. Past it, Wearever Womens Incontinence Underwear Washable is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wearever Womens Incontinence Underwear Washable market on Amazon at a glance

Shoppers on Amazon United States searched for Wearever Womens Incontinence Underwear Washable 60K times last year and spent an estimated $58K. The top 5 brands take 89% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-63.8%
Conversion, latest week
2.1%
Market size, estimated
$58Ka year
Peak month
August1.6× the quietest month
Top search term
wearever womens incontinence underwear washable31K searches a year

02 · Price

A sale here is worth $46.17.

Listings sell for $46.17 on average, from $9.68 to $75.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $46.17 that is $0 to $5K a year per listing.

Average price
$46.17inside the $15 to $100 sweet spot
Price range
$9.68–$75.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #291 within Incontinence & Ostomy. It carries 1,583 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
68%
Out of stock, average day
8.3%
Average rank
#291in Incontinence & Ostomy
Average rating
3.87 starsAmazon United States average 4.42 stars
Average reviews
1,583per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wearever Womens Incontinence Underwear Washable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

8%

  • Brand 169%
  • Brand 210%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Wearever Womens Incontinence Underwear Washable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Wearever Womens Incontinence Underwear Washable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wearever womens incontinence underwear washable31K/yr
  • neslemy leak proof underwear22K/yr
  • washable absorbent underwear3K/yr
  • neslemy underwear leakproof5K/yr

Reviews and returns

What reviews say buyers love and hate about Wearever Womens Incontinence Underwear Washable

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Terrible Fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wearever Womens Incontinence Underwear Washable questions

Answered from the same tracked data.