waxed floss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad7,919.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.26avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.14–$14.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, waxed floss is a $71K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
waxed floss market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $83K–$103K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Reach69%
- Oral-B17%
- Cocolab8%
- GuruNanda3%
- Practicon2%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top waxed floss search terms
- waxed floss29K/yr
- wax floss20K/yr
- floss waxed7K/yr
- wax floss for adults4K/yr
Top waxed floss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reach Waxed Dental Floss Mint Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care Pfas Free for Adults and Kids 55 yd 1 Count
Reach$1.624.6★16,138 rev
Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly
Oral-B$9.784.3★23,271 rev
REACH Waxed Dental Floss Mint Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 6 Pack 55 yd
Reach$9.884.6★4,842 rev
Cocofloss Expanding Woven Dental Floss by Cocolab Waxed Tooth Floss for Daily Oral Care Coconut Oil Infused Vegan for Adults and Kids Mint Scent 1 Pack
Cocolab$10.014.5★21,122 rev
REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Unflavored
Reach$14.634.4★351 rev
Newest
by launch date
REACH Waxed Dental Floss Unflavored 3.6X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Oral Care PFAS Free for Adults & Kids 2 Pack 200 yd
Reach$13.51271 rev
REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Unflavored
Reach$14.63351 rev
REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Mint
Reach$14.60762 rev
GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards
GuruNanda$1.143,176 rev
Cocofloss Expanding Woven Dental Floss by Cocolab Waxed Tooth Floss for Daily Oral Care Coconut Oil Infused Vegan for Adults and Kids Mint Scent 1 Pack
Cocolab$10.0121,122 rev
Trending
90-day click momentumREACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Mint
Reach$14.604.5★
REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Unflavored
Reach$14.634.4★
REACH Waxed Dental Floss Unflavored 3.6X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Oral Care PFAS Free for Adults & Kids 2 Pack 200 yd
Reach$13.514.5★
Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces
Oral-B$9.854.3★
GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards
GuruNanda$1.144.5★
What buyers say about waxed floss
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent Product”
“As advertised”
“easy to handle”
“Squeaky Clean”
“didnt break easily”
“does the job”
“Super soft”
“Great keep your gums healthy”
“I love how it stretches”
What buyers complain about
“Very cheap quality”
“This seemed thicker than the last time a bought it”
“Too expensive”
“difficult to manipulate”
“Falls Apart”
“Changed material that frays”
“Inaccurate description”
“messy when using due to elasticity”
“not sturdy”
“not the most pleasant experience”
Top return reasons
Common questions
- Is waxed floss profitable to sell on Amazon United States?
- The niche generates $71K/yr across 12 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the waxed floss niche?
- 5 brands and 64 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in waxed floss?
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.2%.
- When does demand for waxed floss peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the waxed floss niche?
- Listings span $1.14–$14.63; the average listing price is $8.26 (sweet spot $15–$100). The average incumbent carries 7,920 reviews — the moat a new listing must climb.