Wax Ear Plugs for Sleeping

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $558K a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

+24.3%

Conversion, latest week

19.5%

Market size, estimated

$558Ka year

Peak month

May1.6× the quietest month

Top search term

wax ear plugs70K searches a year

Listings sell for $10.87 on average, from $2.52 to $25.41. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $10.87 that is $43K to $54K a year per listing.

Average price

$10.87under the $15 to $100 sweet spot

Price range

$2.52–$25.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$43K–$54K

Returns

0.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Ear Care. It carries 3,055 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#83in Ear Care

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,055per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months