Watkins Salve
FailThe top 5 brands take 100% of clicks, so Watkins Salve is a Fail.
- Flapen Score
- 29 / 100Ranks 14,489 of 14,768 Health & Household niches · −20 vs the category median of 4929
- Market size
- $44K/yr111K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 22 sellers
Flapen Score
Watkins Salve against its category
The dotted line is the Health & Household average. Past it, Watkins Salve is stronger. Inside it, weaker.
Market
The Watkins Salve market on Amazon at a glance
Shoppers on Amazon United States searched for Watkins Salve 111K times last year and spent an estimated $44K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $44Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- watkins salve44K searches a year
02 · Price
A sale here is worth $15.41.
Listings sell for $15.41 on average, from $8.51 to $22.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.41 that is $2K to $4K a year per listing.
- Average price
- $15.41inside the $15 to $100 sweet spot
- Price range
- $8.51–$22.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #162 within Antibiotics & Antiseptics. It carries 5,355 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 10.3%
- Average rank
- #162in Antibiotics & Antiseptics
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,355per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Watkins Salve products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rawleigh Antiseptic Salve 4.5 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Formula
- Price
- $22.12
- Rating
- 4.7/5
- Reviews
- 923
- Age
- 3y ago

Rawleigh Small Antiseptic (Original) 0.96 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Recipe
- Price
- $13.92
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 2y ago

Hylands PRID Drawing Salve Topical Skin Irritation Relief For Splinters Thorns Ingrown Hairs Itch Relief for Bug Bites Boils Minor Cuts and Scrapes 18 Grams
- Price
- $8.51
- Rating
- 4.4/5
- Reviews
- 10,923
- Age
- 15y ago

Rawleigh Medicated Ointment Blue Tin (4.5 oz) Heritage Chest Rub & Multi-Purpose Vapor Ointment for Adults & Kids Camphor Menthol & Eucalyptus Cold Congestion & Minor Aches Relief
- Price
- $22.01
- Rating
- 4.8/5
- Reviews
- 1,509
- Age
- 9y ago

OWELL NATURALS Drawing Salve Ointment for Boil & Cyst Removal Deep Ingrown Hair Splinter Remover Bug Spider Bites Bee Sting Mosquito Itching Poison Ivy
- Price
- $12.87
- Rating
- 4.3/5
- Reviews
- 18,435
- Age
- 11y ago
Trending
estimated 90-day click momentum
Hylands PRID Drawing Salve Topical Skin Irritation Relief For Splinters Thorns Ingrown Hairs Itch Relief for Bug Bites Boils Minor Cuts and Scrapes 18 Grams
- Price
- $8.51
- Rating
- 4.4/5
- Reviews
- 10,923
- Age
- 15y ago

Rawleigh Antiseptic Salve 4.5 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Formula
- Price
- $22.12
- Rating
- 4.7/5
- Reviews
- 923
- Age
- 3y ago

Rawleigh Small Antiseptic (Original) 0.96 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Recipe
- Price
- $13.92
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 2y ago

J.R. Watkins Muscle Cooling Gel 3.3 Oz
- Price
- $13.05
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 15y ago

OWELL NATURALS Drawing Salve Ointment for Boil & Cyst Removal Deep Ingrown Hair Splinter Remover Bug Spider Bites Bee Sting Mosquito Itching Poison Ivy
- Price
- $12.87
- Rating
- 4.3/5
- Reviews
- 18,435
- Age
- 11y ago
Newest
by launch date
Rawleigh Small Antiseptic (Original) 0.96 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Recipe
- Price
- $13.92
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 2y ago

Rawleigh Antiseptic Salve 4.5 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Formula
- Price
- $22.12
- Rating
- 4.7/5
- Reviews
- 923
- Age
- 3y ago

Rawleigh Medicated Ointment Blue Tin (4.5 oz) Heritage Chest Rub & Multi-Purpose Vapor Ointment for Adults & Kids Camphor Menthol & Eucalyptus Cold Congestion & Minor Aches Relief
- Price
- $22.01
- Rating
- 4.8/5
- Reviews
- 1,509
- Age
- 9y ago

OWELL NATURALS Drawing Salve Ointment for Boil & Cyst Removal Deep Ingrown Hair Splinter Remover Bug Spider Bites Bee Sting Mosquito Itching Poison Ivy
- Price
- $12.87
- Rating
- 4.3/5
- Reviews
- 18,435
- Age
- 11y ago

Hylands PRID Drawing Salve Topical Skin Irritation Relief For Splinters Thorns Ingrown Hairs Itch Relief for Bug Bites Boils Minor Cuts and Scrapes 18 Grams
- Price
- $8.51
- Rating
- 4.4/5
- Reviews
- 10,923
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Rawleigh80%
- Hyland's10%
- Owell Naturals6%
- J.R. Watkins4%
- Open — no brand owns it (0%)
Demand
Watkins Salve search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Watkins Salve search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watkins salve44K/yr
- petro carbo salve watkins12K/yr
- watkins menthol camphor ointment13K/yr
- watkins petro carbo salve9K/yr
- petro carbo salve7K/yr
- jr watkins salve7K/yr
- mcness krestol salve5K/yr
- carbolic salve5K/yr
- watkins salve petro carbo3K/yr
- jr watkins pain relieving salve3K/yr
Reviews and returns
What reviews say buyers love and hate about Watkins Salve
We read the reviews and the return reasons for every product selling here.
“Barely works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watkins Salve questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









