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Watkins Salve

Fail

The top 5 brands take 100% of clicks, so Watkins Salve is a Fail.

Flapen Score
29
29 / 100
Ranks 14,489 of 14,768 Health & Household niches · −20 vs the category median of 49
Market size
$44K/yr111K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
96%top-5 click share · 4 brands · 22 sellers

Flapen Score

Watkins Salve against its category

The dotted line is the Health & Household average. Past it, Watkins Salve is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watkins Salve market on Amazon at a glance

Shoppers on Amazon United States searched for Watkins Salve 111K times last year and spent an estimated $44K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
2.6%
Market size, estimated
$44Ka year
Peak month
September1.6× the quietest month
Top search term
watkins salve44K searches a year

02 · Price

A sale here is worth $15.41.

Listings sell for $15.41 on average, from $8.51 to $22.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.41 that is $2K to $4K a year per listing.

Average price
$15.41inside the $15 to $100 sweet spot
Price range
$8.51–$22.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #162 within Antibiotics & Antiseptics. It carries 5,355 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
10.3%
Average rank
#162in Antibiotics & Antiseptics
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,355per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Watkins Salve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Watkins Salve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Watkins Salve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watkins salve44K/yr
  • petro carbo salve watkins12K/yr
  • watkins menthol camphor ointment13K/yr
  • watkins petro carbo salve9K/yr
  • petro carbo salve7K/yr
  • jr watkins salve7K/yr
  • mcness krestol salve5K/yr
  • carbolic salve5K/yr
  • watkins salve petro carbo3K/yr
  • jr watkins pain relieving salve3K/yr

Reviews and returns

What reviews say buyers love and hate about Watkins Salve

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Efficiency”
25%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Barely works”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Watkins Salve questions

Answered from the same tracked data.