Is watkins salve profitable to sell on Amazon United States?

The niche generates $44K/yr across 6 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (29/100).

How competitive is the watkins salve niche?

4 brands and 22 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in watkins salve?

Top complaints mined from reviews: Functionality-Overall, Smell, Size-Overall. The return rate is 0.0%.

When does demand for watkins salve peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the watkins salve niche?

Listings span $8.51–$22.12; the average listing price is $15.41 (sweet spot $15–$100). The average incumbent carries 5,355 reviews — the moat a new listing must climb.

watkins salve

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.41

avg listing price — sweet spot $15–$100

Price range

Good$8.51–$22.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,354.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 111K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, watkins salve is a $44K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 29/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

watkins salve market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $39K–$46K; units × avg price
Conversion rate: 2.6%
Avg BSR: #162
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 10.3%
Avg brand age: 92 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Rawleigh80%
Hyland's10%
Owell Naturals6%
J.R. Watkins4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top watkins salve search terms

watkins salve44K/yr -25.6%2.5% conv.
petro carbo salve watkins12K/yr -19.4%3.0% conv.
watkins menthol camphor ointment13K/yr -34.1%1.3% conv.
watkins petro carbo salve9K/yr +5.8%2.7% conv.
petro carbo salve7K/yr -2.3%2.1% conv.
jr watkins salve7K/yr -18.9%1.5% conv.
mcness krestol salve5K/yr +15.2%0.4% conv.
carbolic salve5K/yr -2.2%2.2% conv.
watkins salve petro carbo3K/yr -20.7%2.6% conv.
jr watkins pain relieving salve3K/yr -7.7%2.7% conv.

All search terms

Top watkins salve products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rawleigh Antiseptic Salve 4.5 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Formula

Rawleigh$22.124.7★923 rev

Rawleigh Small Antiseptic (Original) 0.96 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Recipe

Rawleigh$13.924.4★275 rev

Hylands PRID Drawing Salve Topical Skin Irritation Relief For Splinters Thorns Ingrown Hairs Itch Relief for Bug Bites Boils Minor Cuts and Scrapes 18 Grams

Hyland's$8.514.4★10,923 rev

Rawleigh Medicated Ointment Blue Tin (4.5 oz) Heritage Chest Rub & Multi-Purpose Vapor Ointment for Adults & Kids Camphor Menthol & Eucalyptus Cold Congestion & Minor Aches Relief

Rawleigh$22.014.8★1,509 rev

OWELL NATURALS Drawing Salve Ointment for Boil & Cyst Removal Deep Ingrown Hair Splinter Remover Bug Spider Bites Bee Sting Mosquito Itching Poison Ivy

Owell Naturals$12.874.3★18,435 rev

Newest

by launch date

Rawleigh Small Antiseptic (Original) 0.96 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Recipe

Rawleigh$13.92275 rev

2y ago

Rawleigh Antiseptic Salve 4.5 oz Iconic Yellow Tin | Soothing Relief for Cuts Burns Blisters & Chapped Skin | for People & Animals | Made in USA | Century-Old Formula Original Formula

Rawleigh$22.12923 rev

3y ago

Rawleigh Medicated Ointment Blue Tin (4.5 oz) Heritage Chest Rub & Multi-Purpose Vapor Ointment for Adults & Kids Camphor Menthol & Eucalyptus Cold Congestion & Minor Aches Relief

Rawleigh$22.011,509 rev

9y ago

OWELL NATURALS Drawing Salve Ointment for Boil & Cyst Removal Deep Ingrown Hair Splinter Remover Bug Spider Bites Bee Sting Mosquito Itching Poison Ivy

Owell Naturals$12.8718,435 rev

11y ago

Hylands PRID Drawing Salve Topical Skin Irritation Relief For Splinters Thorns Ingrown Hairs Itch Relief for Bug Bites Boils Minor Cuts and Scrapes 18 Grams

Hyland's$8.5110,923 rev

15y ago

What buyers say about watkins salve

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency20%

“Works perfectly”

Quality-Overall17%

“Excellent product,easy to use, it's like a balm for your face”

Advertised Vs Actual Product10%

“Just as described”

Value For Money6%

“Worth the Money”

Smell5%

“no intense smell with this one”

Skin Health3%

“So far it is working well to clear up some skin issues”

Ease Of Use3%

“Easy to use”

Ease Of Application3%

“easy application”

Hair Growth2%

“It helped with an in grown hair very fast”

Allergies2%

“No irritation”

What buyers complain about

Functionality-Overall25%

“Barely works”

Smell8%

“Smells really bad”

Size-Overall7%

“was pretty big”

Pain Relief-Overall7%

“it was getting so painful”

Allergies7%

“Irritated my skin a lot”

Value For Money6%

“A little pricey”

Ease Of Use3%

“Impossible to open”

Skin Health2%

“cysts under your skin”

Quality-Overall2%

“Garbage Product”

Advertised Vs Actual Product2%

“Not as pictured”

Top return reasons

Functionality-Overall38%

Advertised Vs Actual Product11%

Texture/Consistency-Overall11%

Smell10%

Size-Overall7%

Product Condition3%

Value For Money2%

Age Suitability2%

Hard Feel2%

Moist/Dry2%

Common questions

Is watkins salve profitable to sell on Amazon United States?: The niche generates $44K/yr across 6 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (29/100).
How competitive is the watkins salve niche?: 4 brands and 22 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in watkins salve?: Top complaints mined from reviews: Functionality-Overall, Smell, Size-Overall. The return rate is 0.0%.
When does demand for watkins salve peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the watkins salve niche?: Listings span $8.51–$22.12; the average listing price is $15.41 (sweet spot $15–$100). The average incumbent carries 5,355 reviews — the moat a new listing must climb.