watkins liniment
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$18.72avg listing price — sweet spot $15–$100
Price range
Great$7.19–$42.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,281.64avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, watkins liniment is a $16K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
watkins liniment market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,972
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 43%
- Out of stock
- 34.1%
- Avg brand age
- 82 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
131
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
17%
- J.R. Watkins32%
- Absorbine24%
- SENTA9%
- Watkins8%
- Oakhurst Co.7%
- LoMall4%
- Open — no brand owns it (10 brands, 17%)
Demand
Weekly Amazon search volume, last 31 weeks — +4.3% search growth over the last 90 days.Top watkins liniment search terms
- watkins liniment32K/yr
- jr watkins liniment8K/yr
- watkins liniment original7K/yr
- jr watkins pain relieving liniment5K/yr
- jr watkins liniment pain relief7K/yr
- watkins white liniment3K/yr
Top watkins liniment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
J.R. Watkins Muscle Cooling Gel 3.3 Oz
J.R. Watkins$13.054.4★64 rev
Absorbine Veterinary Liniment Topical Analgesic Sore Muscle and Arthritis Pain Relief Warming Liniment Rub 12 Ounce Gel
Absorbine$15.414.7★33,453 rev
SENTA Dalal Sloans Pain Killer Liniment/Oil for Instant Relief - 70 Ml
SENTA$12.724.1★46 rev
J R Watkins Foot & Body Lotion Peppermint 18 fl oz (532 ml)
J.R. Watkins$18.884.6★1,056 rev
Dr. J.H. McLeans Volcanic Oil Pain Relieving Liniment 4 Ounces
Oakhurst Co.$14.154.5★623 rev
Newest
by launch date
Sloan Liniment - 71 Ml Pack of 1
Generic$18.408 rev
FURSINA Knee Patches Heat Patches for Bone on Bone Wormwood Extract Knee Back Neck Shoulder - Extra Strength Muscle Joint Product with Herbal Ingredients Warming Herbal Plaster (12 Count)
FURSINA$9.24477 rev
SENTA Dalal Sloans Pain Killer Liniment/Oil for Instant Relief - 70 Ml
SENTA$12.7246 rev
Absorbine Veterinary Liniment Gel Topical Menthol Analgesic Rub for Sore Muscle Joint & Arthritis Pain Relief Combo Pack Includes 12oz Value Size + 3oz Travel Size
Absorbine$25.2633,453 rev
Absorbine Veterinary Liniment Gel Topical Menthol Analgesic Rub for Sore Muscle Joint & Arthritis Pain Relief 12oz Bottle 2-Pack
Absorbine$29.8433,453 rev
Trending
90-day click momentum
Tiger Balm Liniment 2 oz. Sore Muscle and Joint Relief Liniment Oil Arthritis and Back Relieving Oil Topical Joint Discomfort Relief
Tiger Balm$15.664.5★
Dr. J.H. McLeans Volcanic Oil Pain Relieving Liniment 8 Ounces
Oakhurst Co$21.534.6★
Watkins Aromatic Cocktail Bitters 4 Oz.
Watkins$9.024.6★
SENTA Dalal Sloans Pain Killer Liniment/Oil for Instant Relief - 70 Ml
SENTA$12.724.1★
Swollen of Knee and Joints Cure Oil (50ml Since 1796)
UN HEI TONG$26.064.2★
What buyers say about watkins liniment
What buyers praise and complain about, mined from review topics.What buyers love
“Foams well, leaves my hands clean, pretty solid value in my opinion, and overall i don't have any complaints”
“good clean smell”
“Great value”
“they were reasonably effective”
“Great flavor”
“Works good on my joint pain”
“Good for baking”
“absorbs well”
“As advertised”
“It tastes like vanilla”
What buyers complain about
“Smells weird”
“Doesn't work”
“I guess it is a small price to pay for relief”
“It kind of has a bit of an almond flavor”
“The bottle is large”
“No as powerful as the liquid”
“Can't open the dang tin”
“I am allergic to most adhesives”
“In this world of deceptive marketing”
“Doesnt take pain away”
Top return reasons
Common questions
- Is watkins liniment profitable to sell on Amazon United States?
- The niche generates $16K/yr across 28 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the watkins liniment niche?
- 16 brands and 131 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in watkins liniment?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
- What does it cost to enter the watkins liniment niche?
- Listings span $7.19–$42.42; the average listing price is $18.72 (sweet spot $15–$100). The average incumbent carries 6,282 reviews — the moat a new listing must climb.