Watkins Liniment
FailShoppers spend an estimated $16K a year here, so Watkins Liniment is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $16K/yr62K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 131 sellers
Flapen Score
Watkins Liniment against its category
The dotted line is the Health & Household average. Past it, Watkins Liniment is stronger. Inside it, weaker.
Market
The Watkins Liniment market on Amazon at a glance
Shoppers on Amazon United States searched for Watkins Liniment 62K times last year and spent an estimated $16K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $16Ka year
- Top search term
- watkins liniment32K searches a year
02 · Price
A sale here is worth $18.72.
Listings sell for $18.72 on average, from $7.19 to $42.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.
- Average price
- $18.72inside the $15 to $100 sweet spot
- Price range
- $7.19–$42.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #2,972 within Joint & Muscle Pain Relief. It carries 6,282 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 61%
- Out of stock, average day
- 34.1%
- Average rank
- #2,972in Joint & Muscle Pain Relief
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 6,282per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Watkins Liniment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
131
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
17%
- Brand 132%
- Brand 224%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 64%
- Open — no brand owns it (10 brands, 17%)
Demand
Watkins Liniment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Watkins Liniment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watkins liniment32K/yr
- jr watkins liniment8K/yr
- watkins liniment original7K/yr
- jr watkins pain relieving liniment5K/yr
- jr watkins liniment pain relief7K/yr
- watkins white liniment3K/yr
Reviews and returns
What reviews say buyers love and hate about Watkins Liniment
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watkins Liniment questions
Answered from the same tracked data.









