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Watkins Liniment

Fail

Shoppers spend an estimated $16K a year here, so Watkins Liniment is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$16K/yr62K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
57%top-5 click share · 16 brands · 131 sellers

Flapen Score

Watkins Liniment against its category

The dotted line is the Health & Household average. Past it, Watkins Liniment is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watkins Liniment market on Amazon at a glance

Shoppers on Amazon United States searched for Watkins Liniment 62K times last year and spent an estimated $16K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
1.4%
Market size, estimated
$16Ka year
Top search term
watkins liniment32K searches a year

02 · Price

A sale here is worth $18.72.

Listings sell for $18.72 on average, from $7.19 to $42.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.

Average price
$18.72inside the $15 to $100 sweet spot
Price range
$7.19–$42.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #2,972 within Joint & Muscle Pain Relief. It carries 6,282 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
61%
Out of stock, average day
34.1%
Average rank
#2,972in Joint & Muscle Pain Relief
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
6,282per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Watkins Liniment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

131

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

17%

  • Brand 132%
  • Brand 224%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Watkins Liniment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Watkins Liniment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watkins liniment32K/yr
  • jr watkins liniment8K/yr
  • watkins liniment original7K/yr
  • jr watkins pain relieving liniment5K/yr
  • jr watkins liniment pain relief7K/yr
  • watkins white liniment3K/yr

Reviews and returns

What reviews say buyers love and hate about Watkins Liniment

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Smell”
0.1%of orders come back
“Smells weird”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Watkins Liniment questions

Answered from the same tracked data.