Waterproofing
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Waterproofing is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $200K/yr63K searches / yr
- 90-day growth
- +92.9%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 98 sellers
Flapen Score
Waterproofing against its category
The dotted line is the Health & Household average. Past it, Waterproofing is stronger. Inside it, weaker.
Market
The Waterproofing market on Amazon at a glance
Shoppers on Amazon United States searched for Waterproofing 63K times last year and spent an estimated $200K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +92.9%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $200Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- waterproofing21K searches a year
02 · Price
A sale here is worth $38.05.
Listings sell for $38.05 on average, from $14.10 to $77.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $38.05 that is $10K to $19K a year per listing.
- Average price
- $38.05inside the $15 to $100 sweet spot
- Price range
- $14.10–$77.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$19K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Upholstery Cleaners. It carries 9,027 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Upholstery Cleaners
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 9,027per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Waterproofing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STAR BRITE Waterproofing Spray - Marine Grade Protection for Boat Covers Bimini Tops Tents Jackets Backpacks Boots Awnings Patio Covers & More - 64 OZ with Sprayer (081964)
- Price
- $47.96
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 5y ago

Star brite Waterproofing Spray Waterproofing + Stain Repellent + UV Protection 128 oz
- Price
- $53.11
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 24y ago

STAR BRITE Waterproofing Spray Waterproofer + Stain Repellent + UV Protection 22 oz
- Price
- $24.05
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 12y ago

STAR BRITE Water-Based Waterproofing & Fabric Protectant - Low Odor Waterproofer for All Materials- 1 GAL (082200)
- Price
- $54.19
- Rating
- 4.4/5
- Reviews
- 717
- Age
- 6y ago

303 Marine Fabric Guard for Boat Covers & Canvas 1 Gallon
- Price
- $77.00
- Rating
- 4.5/5
- Reviews
- 5,375
- Age
- 24y ago
Trending
estimated 90-day click momentum
Gorilla Waterproofing Spray Clear Flexible Rubberized Sealant Coating Paintable UV Resistant Seals Water Air Moisture 14 oz (Pack of 1) for Roofs Gutters Skylights RVs Windows & More
- Price
- $14.10
- Rating
- 4.3/5
- Reviews
- 13,264
- Age
- 5y ago

STAR BRITE Waterproofing Spray Waterproofer + Stain Repellent + UV Protection 22 oz
- Price
- $24.05
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 12y ago

J.P. PRODUCTS L.C. High Tech Fabric Guard 32oz.
- Price
- $27.05
- Rating
- 4.5/5
- Reviews
- 5,375
- Age
- 19y ago

STAR BRITE Waterproofing Spray - Marine Grade Protection for Boat Covers Bimini Tops Tents Jackets Backpacks Boots Awnings Patio Covers & More - 64 OZ with Sprayer (081964)
- Price
- $47.96
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 5y ago

Better Boat Waterproofing Spray for Fabric 1 Gallon Heavy Duty Water Proof Spray for Outdoor Canvas Jackets Tents Clothing and Boots Water Repellent Protector
- Price
- $52.05
- Rating
- 4.1/5
- Reviews
- 1,154
- Age
- 1y ago
Newest
by launch date
Better Boat Waterproofing Spray for Fabric 1 Gallon Heavy Duty Water Proof Spray for Outdoor Canvas Jackets Tents Clothing and Boots Water Repellent Protector
- Price
- $52.05
- Rating
- 4.1/5
- Reviews
- 1,154
- Age
- 1y ago

Gorilla Waterproofing Spray Clear Flexible Rubberized Sealant Coating Paintable UV Resistant Seals Water Air Moisture 14 oz (Pack of 1) for Roofs Gutters Skylights RVs Windows & More
- Price
- $14.10
- Rating
- 4.3/5
- Reviews
- 13,264
- Age
- 5y ago

STAR BRITE Waterproofing Spray - Marine Grade Protection for Boat Covers Bimini Tops Tents Jackets Backpacks Boots Awnings Patio Covers & More - 64 OZ with Sprayer (081964)
- Price
- $47.96
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 5y ago

STAR BRITE Water-Based Waterproofing & Fabric Protectant - Low Odor Waterproofer for All Materials- 1 GAL (082200)
- Price
- $54.19
- Rating
- 4.4/5
- Reviews
- 717
- Age
- 6y ago

STAR BRITE Water-Based Waterproofing & Fabric Protectant - Low Odor Waterproofer for All Materials- 22 OZ (082222)
- Price
- $26.04
- Rating
- 4.4/5
- Reviews
- 717
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
98
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- STAR BRITE87%
- 303 Products6%
- Better Boat2%
- Scotchgard2%
- Nikwax2%
- GORILLA2%
Demand
Waterproofing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Waterproofing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waterproofing21K/yr
- starbrite waterproofing11K/yr
- boat canvas waterproofing6K/yr
- star brite waterproofing6K/yr
- starbright waterproofing3K/yr
- boat cover waterproofing spray3K/yr
- impermeabilizante5K/yr
- water proofing4K/yr
- canvas waterproofing treatment4K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproofing
We read the reviews and the return reasons for every product selling here.
“It really didnt seem to have added any water resistance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproofing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









