Waterproofing
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Waterproofing is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $200K/yr63K searches / yr
- 90-day growth
- +92.9%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 98 sellers
Flapen Score
Waterproofing against its category
The dotted line is the Health & Household average. Past it, Waterproofing is stronger. Inside it, weaker.
Market
The Waterproofing market on Amazon at a glance
Shoppers on Amazon United States searched for Waterproofing 63K times last year and spent an estimated $200K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +92.9%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $200Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- waterproofing21K searches a year
02 · Price
A sale here is worth $38.05.
Listings sell for $38.05 on average, from $14.10 to $77.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $38.05 that is $10K to $19K a year per listing.
- Average price
- $38.05inside the $15 to $100 sweet spot
- Price range
- $14.10–$77.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$19K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Upholstery Cleaners. It carries 9,027 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Upholstery Cleaners
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 9,027per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Waterproofing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
98
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 26%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
Demand
Waterproofing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Waterproofing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproofing21K/yr
- starbrite waterproofing11K/yr
- boat canvas waterproofing6K/yr
- star brite waterproofing6K/yr
- starbright waterproofing3K/yr
- boat cover waterproofing spray3K/yr
- impermeabilizante5K/yr
- water proofing4K/yr
- canvas waterproofing treatment4K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproofing
We read the reviews and the return reasons for every product selling here.
“It really didnt seem to have added any water resistance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproofing questions
Answered from the same tracked data.