Is waterproof tape for skin profitable to sell on Amazon United States?

The niche generates $502K/yr across 12 tracked products. 90-day search growth is +26.7%. Flapen's verdict: Skip it (49/100).

How competitive is the waterproof tape for skin niche?

7 brands and 87 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in waterproof tape for skin?

Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Allergies. The return rate is 0.8%.

When does demand for waterproof tape for skin peak?

Demand peaks in May–Jun–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the waterproof tape for skin niche?

Listings span $4.55–$28.16; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 4,535 reviews — the moat a new listing must climb.

waterproof tape for skin

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Good$502K

$502K/yr · 278K searches

Price range

Good$4.55–$28.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.7%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.75

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,534.58

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, waterproof tape for skin is a $502K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Aug. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

waterproof tape for skin market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $430K–$538K; units × avg price
Conversion rate: 16.8%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Nexcare64%
Band-Aid16%
NanaCare10%
Ceeport3%
YHOVID3%
BBTO3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.

Peak months: May, Jun, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top waterproof tape for skin search terms

waterproof medical tape52K/yr +40.2%12.0% conv.
nexcare waterproof tape41K/yr +43.4%16.4% conv.
waterproof tape for skin40K/yr +29.1%12.6% conv.
medical tape waterproof38K/yr +3.4%11.1% conv.
waterproof medical tape for shower17K/yr +9.6%11.8% conv.
waterproof bandage tape13K/yr +48.9%10.5% conv.
waterproof skin tape8K/yr +68.5%7.6% conv.
nexcare absolute waterproof tape8K/yr +15.6%19.8% conv.
waterproof surgical tape8K/yr +22.3%9.6% conv.
water proof tape for skin7K/yr +42.7%11.6% conv.

All search terms

Top waterproof tape for skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nexcare Absolute Waterproof First Aid Tape from The #1 Leader in U.S. Hospital Tapes Stays on During Sports Seals Out Water Dirt and Germs 1-Inch x 5-Yard Roll

Nexcare$4.554.6★12,834 rev

Band-Aid Brand First Aid Water Block 100% Waterproof Self-Adhesive Tape Roll for Durable Wound Care to Firmly Secure Bandages 1 in by 10 yd

Band-Aid$4.834.6★1,497 rev

Nexcare Flexible Clear Tape Waterproof Transparent Medical Tape Secures Dressings and Catheter Tubing - 1 In x 10 Yds 2 Rolls of Tape

Nexcare$5.104.6★7,935 rev

NanaCare Clear Medical Tape Waterproof 4 Rolls - 1 inch x 10 yds + 10 pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin

NanaCare$9.234.5★2,500 rev

Nexcare Absolute Waterproof Tape Flexible Foam Medical Tape Secures Dressing and Keeps Wounds Dry - 1.5 in x 5 yds 1 Roll of Tape

Nexcare$7.874.7★1,686 rev

Newest

by launch date

Ceeport Soft Silicone Tape for Skin 1 x 5.46 Yards 1 Rolls Medical Adhesive Tape Easy to Tear Pre-Cut Waterproof Surgical Tape for First Aid Wound Bandage and Sensitive Skin

Ceeport$9.68355 rev

1y ago

Transparent Film Dressing 4 x 4.75 Box of 30 - Waterproof Bandages for Swimming Showering Wounds Post Surgical Shower or IV Shield Tattoo Aftercare Bandage Scar Therapy Adhesive Patches

YHOVID$8.963,450 rev

1y ago

NanaCare Clear Medical Tape Waterproof 4 Rolls - 1 inch x 10 yds + 10 pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin

NanaCare$9.232,500 rev

2y ago

Nexcare Flexible Clear Tape Waterproof Transparent Medical Tape Secures Dressings and Catheter Tubing - 1 In x 10 Yds 2 Rolls of Tape

Nexcare$5.107,935 rev

4y ago

Transparent Dressing Adhesive Bandage Waterproof Bandage Clear Adhesive Bandages Stretch Tape for Tattoos Swimming(2 x 394 Inch)

BBTO$9.006,445 rev

6y ago

What buyers say about waterproof tape for skin

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness24%

“sticks well”

Quality-Overall16%

“From the moment I received it, the quality and attention to detail were immediately apparent”

Water Resistance10%

“Truly waterproof”

Advertised Vs Actual Product9%

“As advertised”

Value For Money8%

“Good value”

Efficiency4%

“Works well”

Ease Of Use4%

“Very handy”

Durability2%

“Its durable and long lasting”

Protection2%

“protect the patch so well”

Moist/Dry2%

“Good it works, nice and dry”

What buyers complain about

Adhesion/Stickiness31%

“No adhesion”

Water Resistance14%

“Not waterproof”

Allergies6%

“Irritates skin”

Functionality-Overall4%

“Did not work”

Skin Health4%

“Nasty skin this time and very painful”

Durability3%

“Fell Off”

Ease Of Use3%

“HARD TO REMOVE”

Value For Money3%

“I know why these are so cheap”

Quality-Overall2%

“Not very good quality”

Thickness2%

“for some reason really thick”

Top return reasons

Size-Overall39%

Adhesion/Stickiness28%

Advertised Vs Actual Product8%

Water Resistance4%

Functionality-Overall4%

Value For Money3%

Thin1%

Quality-Overall1%

Material Quality1%

Ease Of Use1%

Common questions

Is waterproof tape for skin profitable to sell on Amazon United States?: The niche generates $502K/yr across 12 tracked products. 90-day search growth is +26.7%. Flapen's verdict: Skip it (49/100).
How competitive is the waterproof tape for skin niche?: 7 brands and 87 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in waterproof tape for skin?: Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Allergies. The return rate is 0.8%.
When does demand for waterproof tape for skin peak?: Demand peaks in May–Jun–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the waterproof tape for skin niche?: Listings span $4.55–$28.16; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 4,535 reviews — the moat a new listing must climb.