Waterproof Matches

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

471K

Growth, 90 days vs prior 90

-29.0%

Conversion, latest week

3.7%

Market size, estimated

$245Ka year

Peak month

October1.7× the quietest month

Top search term

waterproof matches210K searches a year

Listings sell for $14.08 on average, from $4.10 to $43.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $14.08 that is $7K to $11K a year per listing.

Average price

$14.08under the $15 to $100 sweet spot

Price range

$4.10–$43.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

0.7%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #667 within Lighters & Matches. It carries 6,694 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

35%

Out of stock, average day

5.1%

Average rank

#667in Lighters & Matches

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,694per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months