Waterproof First Aid Kit

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +130.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

+130.3%

Conversion, latest week

8.5%

Market size, estimated

$1.0Ma year

Peak month

June4.0× the quietest month

Top search term

boat first aid kit48K searches a year

Listings sell for $50.98 on average, from $9.62 to $281.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $50.98 that is $38K to $51K a year per listing.

Average price

$50.98inside the $15 to $100 sweet spot

Price range

$9.62–$281.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$38K–$51K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #69 within First Aid Kits. It carries 1,469 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#69in First Aid Kits

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,469per listing

Listings tracked

19

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months