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Waterproof Bandages

Maybe

Buyers convert on 16.8% of searches. But the top 5 brands take 94% of clicks, so Waterproof Bandages is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$2.8M/yr1.7M searches / yr
90-day growth
+44.5%search demand this quarter
Competition
57%top-5 click share · 10 brands · 78 sellers

Flapen Score

Waterproof Bandages against its category

The dotted line is the Health & Household average. Past it, Waterproof Bandages is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Bandages market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Bandages 1.7M times last year and spent an estimated $2.8M. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+44.5%
Conversion, latest week
16.8%
Market size, estimated
$2.8Ma year
Peak month
July2.0× the quietest month
Top search term
waterproof bandages345K searches a year

02 · Price

A sale here is worth $9.72.

Listings sell for $9.72 on average, from $3.17 to $22.86. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $9.72 that is $97K to $122K a year per listing.

Average price
$9.72under the $15 to $100 sweet spot
Price range
$3.17–$22.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$97K–$122K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Bandages & Bandaging Supplies. It carries 5,664 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Bandages & Bandaging Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,664per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Waterproof Bandages products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

78

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

4%

  • Brand 143%
  • Brand 231%
  • Brand 311%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Waterproof Bandages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Waterproof Bandages search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof bandages345K/yr
  • waterproof bandaid242K/yr
  • nexcare waterproof bandages237K/yr
  • water proof bandages103K/yr
  • waterproof bandages for swimming99K/yr
  • bandages waterproof109K/yr
  • large waterproof bandages67K/yr
  • waterproof bandages post surgical74K/yr
  • nexcare63K/yr
  • waterproof bandaids51K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Bandages

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Water Resistance”
22%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“No adhesion”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Waterproof Bandages questions

Answered from the same tracked data.