Waterproof Ankle Brace
FailShoppers spend an estimated $21K a year here, so Waterproof Ankle Brace is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $21K/yr29K searches / yr
- 90-day growth
- +139.5%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 20 sellers
Flapen Score
Waterproof Ankle Brace against its category
The dotted line is the Health & Household average. Past it, Waterproof Ankle Brace is stronger. Inside it, weaker.
Market
The Waterproof Ankle Brace market on Amazon at a glance
Shoppers on Amazon United States searched for Waterproof Ankle Brace 29K times last year and spent an estimated $21K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +139.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +139.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $21Ka year
- Peak month
- July4.7× the quietest month
- Top search term
- waterproof ankle brace19K searches a year
02 · Price
A sale here is worth $21.24.
Listings sell for $21.24 on average, from $7.62 to $36.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.24 that is $0 to $2K a year per listing.
- Average price
- $21.24inside the $15 to $100 sweet spot
- Price range
- $7.62–$36.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Braces, Splints & Supports. It carries 13,633 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #169in Braces, Splints & Supports
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 13,633per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Waterproof Ankle Brace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
20
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
10%
- Brand 151%
- Brand 210%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 66%
- Open — no brand owns it (5 brands, 10%)
Demand
Waterproof Ankle Brace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×
Search terms
Top Waterproof Ankle Brace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof ankle brace19K/yr
- ankle brace for swimming4K/yr
- waterproof ankle brace for swimming3K/yr
- swimming ankle brace3K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Ankle Brace
We read the reviews and the return reasons for every product selling here.
“Not a fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Ankle Brace questions
Answered from the same tracked data.









