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Waterproof Ankle Brace

Fail

Shoppers spend an estimated $21K a year here, so Waterproof Ankle Brace is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$21K/yr29K searches / yr
90-day growth
+139.5%search demand this quarter
Competition
60%top-5 click share · 11 brands · 20 sellers

Flapen Score

Waterproof Ankle Brace against its category

The dotted line is the Health & Household average. Past it, Waterproof Ankle Brace is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Ankle Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Ankle Brace 29K times last year and spent an estimated $21K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +139.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+139.5%
Conversion, latest week
3.4%
Market size, estimated
$21Ka year
Peak month
July4.7× the quietest month
Top search term
waterproof ankle brace19K searches a year

02 · Price

A sale here is worth $21.24.

Listings sell for $21.24 on average, from $7.62 to $36.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.24 that is $0 to $2K a year per listing.

Average price
$21.24inside the $15 to $100 sweet spot
Price range
$7.62–$36.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Braces, Splints & Supports. It carries 13,633 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#169in Braces, Splints & Supports
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
13,633per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Waterproof Ankle Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Brand 151%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 10%)

Demand

Waterproof Ankle Brace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Waterproof Ankle Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof ankle brace19K/yr
  • ankle brace for swimming4K/yr
  • waterproof ankle brace for swimming3K/yr
  • swimming ankle brace3K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Ankle Brace

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Support-Overall”
22%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Not a fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waterproof Ankle Brace questions

Answered from the same tracked data.