waterpik toothbrush replacement heads
Skip itSoft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$8.89–$47.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.57avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,296.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 98K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, waterpik toothbrush replacement heads is a $135K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
waterpik toothbrush replacement heads market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $141K–$176K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
27
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
10%
- Waterpik43%
- Fregum18%
- FitMount13%
- ZoCCee8%
- WEQNNM5%
- Oralphi3%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top waterpik toothbrush replacement heads search terms
- waterpik toothbrush replacement heads36K/yr
- waterpik brush heads12K/yr
- waterpik toothbrush heads14K/yr
- waterpik replacement brush heads8K/yr
- waterpik toothbrush replacement6K/yr
- waterpik brushes replacement heads4K/yr
- waterpik replacement toothbrush5K/yr
- waterpik replacement heads toothbrush6K/yr
- waterpik replacement brushes3K/yr
- waterpik replacement toothbrush heads3K/yr
Top waterpik toothbrush replacement heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Waterpik Genuine Full Size Replacement Brush Heads With Covers for Sonic-Fusion Flossing Toothbrush SFFB-2EW 2 Count White
Waterpik$22.304.7★10,661 rev
FitMount 6 Pack Toothbrush Replacement Heads Compatible with WaterPik Sonic Fusion 2.0 FitMount Flossing Brush Head Fit for Water-Pic SF-01W SF-02W and 2.0 SF-03 SF-04
FitMount$18.684.5★2,252 rev
Waterpik Triple Sonic Tooth Brush Heads Replacement Complete Care STRB-3WW 3 Count (Pack of 1) White
Waterpik$19.384.6★11,757 rev
Replacement Toothbrush Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-862) with Covers 5 Count Black
Fregum$14.944.5★1,121 rev
Replacement Toothbrush Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-861) with Covers 5 Count White
Fregum$14.814.5★1,121 rev
Newest
by launch date
Replacement Heads for Waterpik Sonic Fusion 2.0 Extra-Large Size Flossing Toothbrush Head fit for Water pik SF-01 SF-02 SF-03 SF-04 (White 5 Count)
ZoCCee$19.44447 rev
Replacement Heads for WaterPik Sonic Fusion SF-01/SF-02/SF-03/SF-04 Replacement Brush Heads Compatible with WaterPik Sonic Fusion 2.0 Flossing Toothbrush with Cover
WEQNNM$9.79942 rev
6 Pack Replacement Replacement Brush Heads for - Flossing Toothbrush Compatible with Sonic Fusion SF01/SF02 and Sonic Fusion 2.0 SF03/SF04- White with Caps
CloudDent$21.81479 rev
3-Count Toothbrush Replacement Heads Compatible with Watepik Complete Care 5.0/9.0 (CC-01/WP-861) with Tongue Scraper STRB-3WW
AMILKME$16.63252 rev
Replacement Tips for Waterpik Water Flosser (6 Brush Head Tips & Storage Case Bundle)
Oralphi$9.54338 rev
Trending
90-day click momentum
Waterpik Genuine Compact Replacement Brush Heads With Covers for Sonic-Fusion Flossing Toothbrush SFRB-2EW 2 Count White
Waterpik$18.884.7★
Waterpik Genuine Full Size Replacement Brush Heads With Covers for Sonic-Fusion Flossing Toothbrush SFFB-2EB 2 Count Black
Waterpik$23.524.7★
Replacement Toothbrush Heads for Waterpik Complete Care 9.0 & 5.0(8-pcs)
pisonicleara$15.764.4★
Toothbrush Replacement Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-861) STRB-4WW (4-Pack White)
Oralphi$14.474.5★
Replacement Toothbrush Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-861) with Covers 5 Count White
Fregum$14.814.5★
What buyers say about waterpik toothbrush replacement heads
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect on my toothbrush”
“Excellent quality”
“Good price”
“As Advertised”
“Works Well”
“Great brushes”
“Very easy to use”
“Compatible & good value”
“These toothbrushes fit perfectly best value for the bunny”
“The replacement heads work great”
What buyers complain about
“The heads are much smaller”
“Doesnt last”
“Its on the expensive side”
“Charge did not work”
“Not compatible”
“These don't do the job”
“Not as described”
“Poor quality”
“it vibrated and water came out”
“Defective brush heads”
Top return reasons
Common questions
- Is waterpik toothbrush replacement heads profitable to sell on Amazon United States?
- The niche generates $135K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the waterpik toothbrush replacement heads niche?
- 14 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in waterpik toothbrush replacement heads?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.7%.
- When does demand for waterpik toothbrush replacement heads peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the waterpik toothbrush replacement heads niche?
- Listings span $8.89–$47.25; the average listing price is $17.57 (sweet spot $15–$100). The average incumbent carries 3,297 reviews — the moat a new listing must climb.