Waterpik Toothbrush Replacement Heads
FailDemand is soft, at -11.5% this quarter, so Waterpik Toothbrush Replacement Heads is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $135K/yr98K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 27 sellers
Flapen Score
Waterpik Toothbrush Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Waterpik Toothbrush Replacement Heads is stronger. Inside it, weaker.
Market
The Waterpik Toothbrush Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Waterpik Toothbrush Replacement Heads 98K times last year and spent an estimated $135K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $135Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- waterpik toothbrush replacement heads36K searches a year
02 · Price
A sale here is worth $17.57.
Listings sell for $17.57 on average, from $8.89 to $47.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.57 that is $4K to $9K a year per listing.
- Average price
- $17.57inside the $15 to $100 sweet spot
- Price range
- $8.89–$47.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #246 within Toothbrushes & Accessories. It carries 3,297 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #246in Toothbrushes & Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 3,297per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Waterpik Toothbrush Replacement Heads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Waterpik Genuine Full Size Replacement Brush Heads With Covers for Sonic-Fusion Flossing Toothbrush SFFB-2EW 2 Count White
- Price
- $22.30
- Rating
- 4.7/5
- Reviews
- 10,661
- Age
- 4y ago
FitMount 6 Pack Toothbrush Replacement Heads Compatible with WaterPik Sonic Fusion 2.0 FitMount Flossing Brush Head Fit for Water-Pic SF-01W SF-02W and 2.0 SF-03 SF-04
- Price
- $18.68
- Rating
- 4.5/5
- Reviews
- 2,252
- Age
- 3y ago
Waterpik Triple Sonic Tooth Brush Heads Replacement Complete Care STRB-3WW 3 Count (Pack of 1) White
- Price
- $19.38
- Rating
- 4.6/5
- Reviews
- 11,757
- Age
- 8y ago
Replacement Toothbrush Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-862) with Covers 5 Count Black
- Price
- $14.94
- Rating
- 4.5/5
- Reviews
- 1,121
- Age
- 3y ago
Replacement Toothbrush Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-861) with Covers 5 Count White
- Price
- $14.81
- Rating
- 4.5/5
- Reviews
- 1,121
- Age
- 3y ago
Trending
estimated 90-day click momentum
Waterpik Genuine Compact Replacement Brush Heads With Covers for Sonic-Fusion Flossing Toothbrush SFRB-2EW 2 Count White
- Price
- $18.88
- Rating
- 4.7/5
- Reviews
- 10,661
- Age
- 4y ago
Waterpik Genuine Full Size Replacement Brush Heads With Covers for Sonic-Fusion Flossing Toothbrush SFFB-2EB 2 Count Black
- Price
- $23.52
- Rating
- 4.7/5
- Reviews
- 10,661
- Age
- 4y ago
Replacement Toothbrush Heads for Waterpik Complete Care 9.0 & 5.0(8-pcs)
- Price
- $15.76
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 3y ago
Toothbrush Replacement Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-861) STRB-4WW (4-Pack White)
- Price
- $14.47
- Rating
- 4.5/5
- Reviews
- 3,132
- Age
- 5y ago
Replacement Toothbrush Heads for Waterpik Complete Care 5.0/9.0 (CC-01/WP-861) with Covers 5 Count White
- Price
- $14.81
- Rating
- 4.5/5
- Reviews
- 1,121
- Age
- 3y ago
Newest
by launch date
Replacement Heads for Waterpik Sonic Fusion 2.0 Extra-Large Size Flossing Toothbrush Head fit for Water pik SF-01 SF-02 SF-03 SF-04 (White 5 Count)
- Price
- $19.44
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 1y ago
Replacement Heads for WaterPik Sonic Fusion SF-01/SF-02/SF-03/SF-04 Replacement Brush Heads Compatible with WaterPik Sonic Fusion 2.0 Flossing Toothbrush with Cover
- Price
- $9.79
- Rating
- 4.5/5
- Reviews
- 942
- Age
- 2y ago
6 Pack Replacement Replacement Brush Heads for - Flossing Toothbrush Compatible with Sonic Fusion SF01/SF02 and Sonic Fusion 2.0 SF03/SF04- White with Caps
- Price
- $21.81
- Rating
- 4.5/5
- Reviews
- 479
- Age
- 2y ago
3-Count Toothbrush Replacement Heads Compatible with Watepik Complete Care 5.0/9.0 (CC-01/WP-861) with Tongue Scraper STRB-3WW
- Price
- $16.63
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 2y ago
Replacement Tips for Waterpik Water Flosser (6 Brush Head Tips & Storage Case Bundle)
- Price
- $9.54
- Rating
- 4.4/5
- Reviews
- 338
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
27
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 94%
Open market
10%
- Waterpik43%
- Fregum18%
- FitMount13%
- ZoCCee8%
- WEQNNM5%
- Oralphi3%
- Open — no brand owns it (8 brands, 10%)
Demand
Waterpik Toothbrush Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Waterpik Toothbrush Replacement Heads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waterpik toothbrush replacement heads36K/yr
- waterpik brush heads12K/yr
- waterpik toothbrush heads14K/yr
- waterpik replacement brush heads8K/yr
- waterpik toothbrush replacement6K/yr
- waterpik brushes replacement heads4K/yr
- waterpik replacement toothbrush5K/yr
- waterpik replacement heads toothbrush6K/yr
- waterpik replacement brushes3K/yr
- waterpik replacement toothbrush heads3K/yr
Reviews and returns
What reviews say buyers love and hate about Waterpik Toothbrush Replacement Heads
We read the reviews and the return reasons for every product selling here.
“The heads are much smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterpik Toothbrush Replacement Heads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data