Waterpik Toothbrush and Water Flosser Combo
MaybeShoppers spend an estimated $2.4M a year here. But the average product has 6,748 reviews to catch up to, so Waterpik Toothbrush and Water Flosser Combo is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $2.4M/yr683K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 48 sellers
Flapen Score
Waterpik Toothbrush and Water Flosser Combo against its category
The dotted line is the Health & Household average. Past it, Waterpik Toothbrush and Water Flosser Combo is stronger. Inside it, weaker.
Market
The Waterpik Toothbrush and Water Flosser Combo market on Amazon at a glance
Shoppers on Amazon United States searched for Waterpik Toothbrush and Water Flosser Combo 683K times last year and spent an estimated $2.4M. The top 5 brands take 73% of clicks. Demand peaks in Jul–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 683K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $2.4Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- electric toothbrush with water flosser144K searches a year
02 · Price
A sale here is worth $80.68.
Listings sell for $80.68 on average, from $22.04 to $191.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $80.68 that is $61K to $81K a year per listing.
- Average price
- $80.68inside the $15 to $100 sweet spot
- Price range
- $22.04–$191.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $61K–$81K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #126 within Dental Floss & Picks. It carries 6,748 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #126in Dental Floss & Picks
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 6,748per listing
- Listings tracked
- 32
04 · Newcomers
13 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Waterpik Toothbrush and Water Flosser Combo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
48
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
22%
- Brand 140%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 64%
Demand
Waterpik Toothbrush and Water Flosser Combo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Waterpik Toothbrush and Water Flosser Combo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric toothbrush with water flosser144K/yr
- waterpik toothbrush120K/yr
- waterpik sonic fusion 2.059K/yr
- waterpik sonic fusion44K/yr
- electric toothbrush and water flosser43K/yr
- toothbrush with water flosser28K/yr
- electric toothbrush and waterpik combo18K/yr
- water pik toothbrush and water flosser combo19K/yr
- sonic fusion 2.0 waterpik toothbrush23K/yr
- water pick toothbrush combo19K/yr
Reviews and returns
What reviews say buyers love and hate about Waterpik Toothbrush and Water Flosser Combo
We read the reviews and the return reasons for every product selling here.
“Broke after one use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Waterpik Toothbrush and Water Flosser Combo questions
Answered from the same tracked data.