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Waterpik Sonic Fusion 2.0 Replacement Heads

Fail

The top 5 brands take 96% of clicks, so Waterpik Sonic Fusion 2.0 Replacement Heads is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$461K/yr83K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
76%top-5 click share · 7 brands · 19 sellers

Flapen Score

Waterpik Sonic Fusion 2.0 Replacement Heads against its category

The dotted line is the Health & Household average. Past it, Waterpik Sonic Fusion 2.0 Replacement Heads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterpik Sonic Fusion 2.0 Replacement Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Waterpik Sonic Fusion 2.0 Replacement Heads 83K times last year and spent an estimated $461K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $461K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
17.6%
Market size, estimated
$461Ka year
Peak month
December1.3× the quietest month
Top search term
waterpik sonic fusion 2.0 replacement heads25K searches a year

02 · Price

A sale here is worth $31.62.

Listings sell for $31.62 on average, from $9.79 to $170.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $31.62 that is $40K to $47K a year per listing.

Average price
$31.62inside the $15 to $100 sweet spot
Price range
$9.79–$170.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$40K–$47K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Toothbrushes & Accessories. It carries 5,254 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Toothbrushes & Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,254per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Waterpik Sonic Fusion 2.0 Replacement Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 220%
  • Brand 314%
  • Brand 412%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Waterpik Sonic Fusion 2.0 Replacement Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Waterpik Sonic Fusion 2.0 Replacement Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterpik sonic fusion 2.0 replacement heads25K/yr
  • sonic fusion 2.0 replacement heads21K/yr
  • sonic fusion 2.0 waterpik toothbrush replacement heads8K/yr
  • waterpik sonic fusion replacement heads10K/yr
  • sonicare waterpik replacement heads4K/yr
  • water pik sonic fusion 2.0 replacement heads3K/yr
  • waterpik fusion 2.0 replacement heads3K/yr
  • sonicare fusion 2.0 waterpik toothbrush replacement heads3K/yr
  • waterpik sonic fusion 2.0 replacement brush heads3K/yr
  • sonic fusion replacement heads3K/yr

Reviews and returns

What reviews say buyers love and hate about Waterpik Sonic Fusion 2.0 Replacement Heads

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Durability”
1.8%of orders come back
“broke in 3 months”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Waterpik Sonic Fusion 2.0 Replacement Heads questions

Answered from the same tracked data.