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Waterpik Replacement Heads

Fail

The top 5 brands take 98% of clicks, so Waterpik Replacement Heads is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$1.2M/yr767K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
75%top-5 click share · 6 brands · 22 sellers

Flapen Score

Waterpik Replacement Heads against its category

The dotted line is the Health & Household average. Past it, Waterpik Replacement Heads is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterpik Replacement Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Waterpik Replacement Heads 767K times last year and spent an estimated $1.2M. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
13.3%
Market size, estimated
$1.2Ma year
Peak month
July1.2× the quietest month
Top search term
waterpik replacement heads393K searches a year

02 · Price

A sale here is worth $12.18.

Listings sell for $12.18 on average, from $6.11 to $22.30. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $12.18 that is $73K to $97K a year per listing.

Average price
$12.18under the $15 to $100 sweet spot
Price range
$6.11–$22.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$73K–$97K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Dental Floss & Picks. It carries 4,428 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Dental Floss & Picks
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,428per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Waterpik Replacement Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 232%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Waterpik Replacement Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Waterpik Replacement Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterpik replacement heads393K/yr
  • water flosser replacement tips29K/yr
  • water pik replacement heads57K/yr
  • water pick replacement heads34K/yr
  • waterpik replacement tips46K/yr
  • waterpik water flosser replacement tips39K/yr
  • waterpik water flosser tips24K/yr
  • waterpik tips38K/yr
  • waterpik tips replacement18K/yr
  • waterpik heads18K/yr

Reviews and returns

What reviews say buyers love and hate about Waterpik Replacement Heads

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Does not fit any water pick”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waterpik Replacement Heads questions

Answered from the same tracked data.