Is waterpik cordless advanced profitable to sell on Amazon United States?

The niche generates $412K/yr across 7 tracked products. 90-day search growth is +15.2%. Flapen's verdict: Skip it (47/100).

How competitive is the waterpik cordless advanced niche?

3 brands and 24 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in waterpik cordless advanced?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.9%.

When does demand for waterpik cordless advanced peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the waterpik cordless advanced niche?

Listings span $30.19–$70.39; the average listing price is $52.70 (sweet spot $15–$100). The average incumbent carries 45,257 reviews — the moat a new listing must climb.

waterpik cordless advanced

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$30.19–$70.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$52.70

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$412K

$412K/yr · 97K searches

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Review moat

Bad45,257.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, waterpik cordless advanced is a $412K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

waterpik cordless advanced market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $316K–$422K; units × avg price
Conversion rate: 8.1%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 37 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Waterpik91%
Panasonic6%
COSLUS3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +15.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top waterpik cordless advanced search terms

waterpik cordless advanced 2.026K/yr +56.9%9.2% conv.
waterpik cordless advanced39K/yr -6.0%6.7% conv.
waterpik cordless advanced water flosser11K/yr +21.3%4.2% conv.
panasonic water flosser15K/yr -5.8%1.9% conv.
water flosser panasonic2K/yr +25.8%1.4% conv.
waterpik advanced cordless2K/yr -28.0%6.6% conv.
cordless advanced waterpik1K/yr -53.7%12.4% conv.
panasonic portable oral irrigator280/yr +80.0%0.0% conv.

All search terms

Top waterpik cordless advanced products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Waterpik Cordless Advanced 2.0 Water Flosser For Teeth Gums Braces Dental Care With Travel Bag and 4 Tips ADA Accepted Rechargeable Portable and Waterproof White WP-580 Packaging May Vary

Waterpik$69.874.2★77,077 rev

Waterpik Cordless Advanced 2.0 Water Flosser For Teeth Gums Braces Dental Care With Travel Bag and 4 Tips ADA Accepted Rechargeable Portable and Waterproof Black WP-582 Packaging May Vary

Waterpik$70.394.2★77,077 rev

Waterpik Cordless Advanced 2.0 Water Flosser For Teeth Gums Braces Dental Care With Travel Bag and 4 Tips ADA Accepted Rechargeable Portable and Waterproof Blue WP-583 Packaging May Vary

Waterpik$69.774.2★77,077 rev

Waterpik Cordless Pulse 3100 Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof for Shower Use ADA Accepted WF-20 White Amazon Exclusive

Waterpik$42.214.3★13,957 rev

Panasonic Water Flosser for Travel Cordless Portable Oral Irrigator with Two Water Pressure Settings Collapsible Water Tank - EW-DJ11-A

Panasonic$41.274.1★154 rev

Newest

by launch date

Panasonic Water Flosser for Travel Cordless Portable Oral Irrigator with Two Water Pressure Settings Collapsible Water Tank - EW-DJ11-A

Panasonic$41.27154 rev

2y ago

Waterpik Cordless Pulse 3100 Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof for Shower Use ADA Accepted WF-20 White Amazon Exclusive

Waterpik$42.2113,957 rev

2y ago

COSLUS ADA Accepted Water Dental Flosser Teeth Pick C20: Portable Cordless Oral Irrigator 300ML Rechargeable Travel Irrigation Cleaner IPX7 Waterproof Electric Flossing Machine Professional Set Black

COSLUS$30.1951,521 rev

4y ago

Waterpik Cordless Pearl Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel Extra Quiet 4 Flossing Tips - ADA Accepted WF-13 White Amazon Exclusive

Waterpik$45.2319,938 rev

4y ago

Waterpik Cordless Advanced 2.0 Water Flosser For Teeth Gums Braces Dental Care With Travel Bag and 4 Tips ADA Accepted Rechargeable Portable and Waterproof White WP-580 Packaging May Vary

Waterpik$69.8777,077 rev

10y ago

What buyers say about waterpik cordless advanced

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“easy to hold”

Quality-Overall12%

“The quality-to-price ratio is excellent”

Value For Money9%

“Good value for money”

Charging7%

“charges quickly”

Efficiency6%

“It does the job really well”

Ease Of Cleaning6%

“Cleans great”

Advertised Vs Actual Product4%

“JUST WHAT I NEEDED”

Battery Life4%

“Battery lasts a long time”

Cleansing3%

“clean teeth”

Tooth Sensitivity3%

“Super for sensitive gums”

What buyers complain about

Durability23%

“Broke already”

Charging21%

“will not recharge”

Quality-Overall5%

“Bad quality”

Size-Overall5%

“Too small”

Ease Of Use4%

“difficult to control”

Leak-Proof4%

“Leaking Tank”

Battery Life4%

“Battery Life is Terrible”

Functionality-Overall3%

“Doesn't work”

Ease Of Cleaning3%

“Does not clean at all”

Water Resistance3%

“the seal is not water proof”

Top return reasons

Charging21%

Size-Overall11%

Functionality-Overall9%

Value For Money7%

Defective Material/Parts6%

Advertised Vs Actual Product6%

Leak-Proof6%

Motor Power6%

Water Resistance4%

Product Condition3%

Common questions

Is waterpik cordless advanced profitable to sell on Amazon United States?: The niche generates $412K/yr across 7 tracked products. 90-day search growth is +15.2%. Flapen's verdict: Skip it (47/100).
How competitive is the waterpik cordless advanced niche?: 3 brands and 24 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in waterpik cordless advanced?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.9%.
When does demand for waterpik cordless advanced peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the waterpik cordless advanced niche?: Listings span $30.19–$70.39; the average listing price is $52.70 (sweet spot $15–$100). The average incumbent carries 45,257 reviews — the moat a new listing must climb.