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Waterpik Complete Care 5.0

Fail

The top 5 products take 100% of clicks, so Waterpik Complete Care 5.0 is a Fail.

Flapen Score
18
18 / 100
Ranks 14,755 of 14,768 Health & Household niches · −31 vs the category median of 49
Market size
$12K/yr20K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 27 sellers

Flapen Score

Waterpik Complete Care 5.0 against its category

The dotted line is the Health & Household average. Past it, Waterpik Complete Care 5.0 is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterpik Complete Care 5.0 market on Amazon at a glance

Shoppers on Amazon United States searched for Waterpik Complete Care 5.0 20K times last year and spent an estimated $12K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
0.5%
Market size, estimated
$12Ka year
Peak month
December2.9× the quietest month
Top search term
waterpik complete care 5.011K searches a year

02 · Price

A sale here is worth $118.05.

Listings sell for $118.05 on average, from $64.12 to $191.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $118.05 that is $0 to $12K a year per listing.

Average price
$118.05above the $15 to $100 sweet spot
Price range
$64.12–$191.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #52 within Dental Floss & Picks. It carries 30,268 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#52in Dental Floss & Picks
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
30,268per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Waterpik Complete Care 5.0 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$2K$5K$7K$10K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

27

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Waterpik88%
  • Aquasonic8%
  • HEYAXA4%

Demand

Waterpik Complete Care 5.0 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Waterpik Complete Care 5.0 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterpik complete care 5.011K/yr
  • waterpik complete care6K/yr
  • waterpik complete care 9.02K/yr
  • waterpik 5.0 complete care1K/yr
  • waterpik complete care 5.0 water flosser + sonic toothbrush294/yr
  • waterpik complete care 9.0 sonic electric toothbrush water flosser13/yr

Reviews and returns

What reviews say buyers love and hate about Waterpik Complete Care 5.0

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
3.1%of orders come back
“broke in 3 months”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Waterpik Complete Care 5.0 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data