Waterpik Cleaner

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

434K

Growth, 90 days vs prior 90

+14.2%

Conversion, latest week

4.9%

Market size, estimated

$1.1Ma year

Top search term

puur smile water flosser184K searches a year

Listings sell for $54.47 on average, from $9.72 to $86.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 6,000 to 8,000 of them. At $54.47 that is $327K to $436K a year per listing.

Average price

$54.47inside the $15 to $100 sweet spot

Price range

$9.72–$86.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

6,000–8,000

Revenue per listing a year

$327K–$436K

Returns

1.9%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Dental Floss & Picks. It carries 7,916 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#87in Dental Floss & Picks

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

7,916per listing

Listings tracked

8

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months