Waterpik
MaybeShoppers spend an estimated $82.0M a year here. But the average product has 31,064 reviews to catch up to, so Waterpik is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $82.0M/yr22.8M searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 43 sellers
Flapen Score
Waterpik against its category
The dotted line is the Health & Household average. Past it, Waterpik is stronger. Inside it, weaker.
Market
The Waterpik market on Amazon at a glance
Shoppers on Amazon United States searched for Waterpik 22.8M times last year and spent an estimated $82.0M. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 22.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82.0M a year.
- Searches, last 12 months
- 22.8M
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $82.0Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- water flosser5.5M searches a year
02 · Price
A sale here is worth $42.74.
Listings sell for $42.74 on average, from $9.86 to $129.84. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $42.74 that is $2.6M to $3.4M a year per listing.
- Average price
- $42.74inside the $15 to $100 sweet spot
- Price range
- $9.86–$129.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $2.6M–$3.4M
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Dental Floss & Picks. It carries 31,064 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Dental Floss & Picks
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 31,064per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Waterpik products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
43
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
4%
- Brand 141%
- Brand 240%
- Brand 36%
- Brand 45%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 4%)
Demand
Waterpik search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Waterpik search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water flosser5.5M/yr
- waterpik water flosser2.7M/yr
- waterpik5.8M/yr
- water pick1.9M/yr
- water flossers for teeth2.1M/yr
- water picks for teeth cleaning and flossing1.1M/yr
- water pik1.3M/yr
- waterpik cordless water flosser255K/yr
- water floss272K/yr
- portable water flosser251K/yr
Reviews and returns
What reviews say buyers love and hate about Waterpik
We read the reviews and the return reasons for every product selling here.
“Broke already”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterpik questions
Answered from the same tracked data.