Waterpik

Shoppers searched for this 22.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82.0M a year.

Searches, last 12 months

22.8M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

8.4%

Market size, estimated

$82.0Ma year

Peak month

December1.7× the quietest month

Top search term

water flosser5.5M searches a year

Listings sell for $42.74 on average, from $9.86 to $129.84. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $42.74 that is $2.6M to $3.4M a year per listing.

Average price

$42.74inside the $15 to $100 sweet spot

Price range

$9.86–$129.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$2.6M–$3.4M

Returns

2.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Dental Floss & Picks. It carries 31,064 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#13in Dental Floss & Picks

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

31,064per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months