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Watermelon Toothpaste Kids

Fail

Prices span $3.18–$14.65, mostly outside the sweet spot, so Watermelon Toothpaste Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$220K/yr141K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
77%top-5 click share · 6 brands · 579 sellers

Flapen Score

Watermelon Toothpaste Kids against its category

The dotted line is the Health & Household average. Past it, Watermelon Toothpaste Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watermelon Toothpaste Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Watermelon Toothpaste Kids 141K times last year and spent an estimated $220K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
16.5%
Market size, estimated
$220Ka year
Peak month
May1.4× the quietest month
Top search term
watermelon toothpaste kids55K searches a year

02 · Price

A sale here is worth $9.43.

Listings sell for $9.43 on average, from $3.18 to $14.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $9.43 that is $14K to $19K a year per listing.

Average price
$9.43under the $15 to $100 sweet spot
Price range
$3.18–$14.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #117 within Baby & Child Dental Care. It carries 5,415 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#117in Baby & Child Dental Care
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,415per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Watermelon Toothpaste Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$33K$66K$99K$132K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

579

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Colgate51%
  • hello26%
  • Tom's of Maine11%
  • Orajel6%
  • ACT4%
  • Boka2%
  • Open — no brand owns it (0%)

Demand

Watermelon Toothpaste Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Watermelon Toothpaste Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • watermelon toothpaste kids55K/yr
  • watermelon toothpaste34K/yr
  • kids watermelon toothpaste19K/yr
  • kids toothpaste watermelon10K/yr
  • watermelon kids toothpaste7K/yr
  • colgate watermelon toothpaste4K/yr
  • toothpaste watermelon4K/yr
  • colgate watermelon toothpaste kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Watermelon Toothpaste Kids

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Smell”
17%of negative reviews mention “Ingredients-Overall”
0.5%of orders come back
“it has terrible ingredients”
A buyer, on “Ingredients-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Watermelon Toothpaste Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data