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Watermelon Air Freshener

Fail

Prices span $4.97–$13.25, mostly outside the sweet spot, so Watermelon Air Freshener is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$67K/yr84K searches / yr
90-day growth
+45.6%search demand this quarter
Competition
67%top-5 click share · 8 brands · 55 sellers

Flapen Score

Watermelon Air Freshener against its category

The dotted line is the Health & Household average. Past it, Watermelon Air Freshener is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watermelon Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Watermelon Air Freshener 84K times last year and spent an estimated $67K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+45.6%
Conversion, latest week
8.6%
Market size, estimated
$67Ka year
Peak month
July2.7× the quietest month
Top search term
watermelon body spray22K searches a year

02 · Price

A sale here is worth $9.20.

Listings sell for $9.20 on average, from $4.97 to $13.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.20 that is $2K to $5K a year per listing.

Average price
$9.20under the $15 to $100 sweet spot
Price range
$4.97–$13.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Air Fresheners. It carries 7,811 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#126in Air Fresheners
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,811per listing
Listings tracked
15

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Watermelon Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

55

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • Brand 165%
  • Brand 213%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Watermelon Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Watermelon Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watermelon body spray22K/yr
  • watermelon air freshener14K/yr
  • febreze watermelon11K/yr
  • watermelon febreze7K/yr
  • glade watermelon6K/yr
  • watermelon scent6K/yr
  • watermelon spray4K/yr
  • febreze air spray watermelon4K/yr
  • bodycology watermelon splash4K/yr
  • febreze watermelon spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Watermelon Air Freshener

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
53%of negative reviews mention “Smell”
0.1%of orders come back
“scent is WAAAY too strong for me”
A buyer, on “Smell”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Watermelon Air Freshener questions

Answered from the same tracked data.