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Waterless Hand Soap

Fail

Shoppers spend an estimated $32K a year here, so Waterless Hand Soap is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$32K/yr31K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
57%top-5 click share · 16 brands · 116 sellers

Flapen Score

Waterless Hand Soap against its category

The dotted line is the Health & Household average. Past it, Waterless Hand Soap is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterless Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Waterless Hand Soap 31K times last year and spent an estimated $32K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
7.9%
Market size, estimated
$32Ka year
Top search term
waterless hand soap12K searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $5.54 to $26.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.28 that is $1K to $3K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$5.54–$26.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #257 within Bathroom Safety, Aids & Accessories. It carries 2,181 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
2.7%
Average rank
#257in Bathroom Safety, Aids & Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,181per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Waterless Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

116

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

57%

Top 20: 95%

Open market

28%

  • Brand 127%
  • Brand 213%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Waterless Hand Soap search demand

Weekly searches over the year. Pick a range.

700500Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Waterless Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterless hand soap12K/yr
  • bedside care foam no rinse cleanser7K/yr
  • no rinse hand soap5K/yr
  • waterless soap for hands4K/yr
  • bedside care foam4K/yr

Reviews and returns

What reviews say buyers love and hate about Waterless Hand Soap

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.5%of orders come back
“It smells like fish”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Waterless Hand Soap questions

Answered from the same tracked data.