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Waterfall Gift Card Holder

Fail

Demand is soft, at -85.8% this quarter, so Waterfall Gift Card Holder is a Fail.

Flapen Score
28
28 / 100
Ranks 14,545 of 14,768 Health & Household niches · −21 vs the category median of 49
Market size
$14K/yr40K searches / yr
90-day growth
-85.8%search demand this quarter
Competition
79%top-5 click share · 5 brands · 8 sellers

Flapen Score

Waterfall Gift Card Holder against its category

The dotted line is the Health & Household average. Past it, Waterfall Gift Card Holder is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterfall Gift Card Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Waterfall Gift Card Holder 40K times last year and spent an estimated $14K. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -85.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-85.8%
Conversion, latest week
3.6%
Market size, estimated
$14Ka year
Top search term
waterfall gift card holder18K searches a year

02 · Price

A sale here is worth $9.71.

Listings sell for $9.71 on average, from $5.81 to $12.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.71 that is $0 to $971 a year per listing.

Average price
$9.71under the $15 to $100 sweet spot
Price range
$5.81–$12.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$971
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #471 within Gift Card Holders. It carries 13 reviews at 3.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
23.8%
Average rank
#471in Gift Card Holders
Average rating
3.31 starsAmazon United States average 4.42 stars
Average reviews
13per listing
Listings tracked
9

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 9 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
9 months

Products

Top Waterfall Gift Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 233%
  • Brand 313%
  • Brand 412%
  • Brand 55%

Demand

Waterfall Gift Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 42.0× · 8 of 12 months tracked

Search terms

Top Waterfall Gift Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterfall gift card holder18K/yr
  • waterfall gift card booklet9K/yr
  • handmade waterfall christmas gift card booklet3K/yr
  • waterfall christmas gift card booklet10K/yr

Reviews and returns

What reviews say buyers love and hate about Waterfall Gift Card Holder

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
32%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Garbage”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waterfall Gift Card Holder questions

Answered from the same tracked data.