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Water Pillow

Fail

The top 5 brands take 94% of clicks, so Water Pillow is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$385K/yr217K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
71%top-5 click share · 7 brands · 11 sellers

Flapen Score

Water Pillow against its category

The dotted line is the Health & Household average. Past it, Water Pillow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Water Pillow 217K times last year and spent an estimated $385K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
2.6%
Market size, estimated
$385Ka year
Peak month
November2.1× the quietest month
Top search term
water pillow106K searches a year

02 · Price

A sale here is worth $69.15.

Listings sell for $69.15 on average, from $14.64 to $122.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $69.15 that is $17K to $35K a year per listing.

Average price
$69.15inside the $15 to $100 sweet spot
Price range
$14.64–$122.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$17K–$35K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #756 within Orthopedic Supplies. It carries 2,334 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#756in Orthopedic Supplies
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
2,334per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Water Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Brand 165%
  • Brand 213%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Water Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Water Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water pillow106K/yr
  • water pillow for sleeping34K/yr
  • mediflow water pillow22K/yr
  • chiroflow water pillow15K/yr
  • water pillow for neck pain17K/yr
  • chiroflow pillow10K/yr
  • water pillows for sleeping chiroflow4K/yr
  • water pillows6K/yr
  • water pillows for sleeping4K/yr
  • chiroflow water pillow original604/yr

Reviews and returns

What reviews say buyers love and hate about Water Pillow

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Cushion”
13%of negative reviews mention “Value For Money”
4.2%of orders come back
“Yes it is very expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Pillow questions

Answered from the same tracked data.