- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $385K/yr217K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 11 sellers
Flapen Score
Water Pillow against its category
The dotted line is the Health & Household average. Past it, Water Pillow is stronger. Inside it, weaker.
Market
The Water Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Water Pillow 217K times last year and spent an estimated $385K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $385Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- water pillow106K searches a year
02 · Price
A sale here is worth $69.15.
Listings sell for $69.15 on average, from $14.64 to $122.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $69.15 that is $17K to $35K a year per listing.
- Average price
- $69.15inside the $15 to $100 sweet spot
- Price range
- $14.64–$122.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $17K–$35K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #756 within Orthopedic Supplies. It carries 2,334 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #756in Orthopedic Supplies
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 2,334per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Water Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Brand 165%
- Brand 213%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Water Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1×
Search terms
Top Water Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water pillow106K/yr
- water pillow for sleeping34K/yr
- mediflow water pillow22K/yr
- chiroflow water pillow15K/yr
- water pillow for neck pain17K/yr
- chiroflow pillow10K/yr
- water pillows for sleeping chiroflow4K/yr
- water pillows6K/yr
- water pillows for sleeping4K/yr
- chiroflow water pillow original604/yr
Reviews and returns
What reviews say buyers love and hate about Water Pillow
We read the reviews and the return reasons for every product selling here.
“Yes it is very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Pillow questions
Answered from the same tracked data.









