Skip to content

Washing Machine Wipes

Fail

Demand is soft, at -66.5% this quarter, so Washing Machine Wipes is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$211K/yr159K searches / yr
90-day growth
-66.5%search demand this quarter
Competition
97%top-5 click share · 5 brands · 66 sellers

Flapen Score

Washing Machine Wipes against its category

The dotted line is the Health & Household average. Past it, Washing Machine Wipes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Machine Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Washing Machine Wipes 159K times last year and spent an estimated $211K. All 5 brands take every click. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-66.5%
Conversion, latest week
11.5%
Market size, estimated
$211Ka year
Peak month
November4.8× the quietest month
Top search term
appliance wipes112K searches a year

02 · Price

A sale here is worth $11.54.

Listings sell for $11.54 on average, from $4.63 to $18.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,500 to 3,000 of them. At $11.54 that is $29K to $35K a year per listing.

Average price
$11.54under the $15 to $100 sweet spot
Price range
$4.63–$18.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,500–3,000
Revenue per listing a year
$29K–$35K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Kitchen Cleaners. It carries 8,465 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Kitchen Cleaners
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
8,465per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Washing Machine Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 220%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Washing Machine Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.8×

Search terms

Top Washing Machine Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • appliance wipes112K/yr
  • appliance wipes stainless steel22K/yr
  • washing machine wipes6K/yr
  • active appliance wipes12K/yr
  • washing machine cleaner wipes3K/yr
  • washing machine cleaning wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Machine Wipes

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“you end up with a mess”
A buyer, on “Ease Of Cleaning”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Washing Machine Wipes questions

Answered from the same tracked data.