Washing Machine Cleaner
MaybeShoppers spend an estimated $21.0M a year here. But the average product has 114,629 reviews to catch up to, so Washing Machine Cleaner is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $21.0M/yr6.9M searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 44 sellers
Flapen Score
Washing Machine Cleaner against its category
The dotted line is the Health & Household average. Past it, Washing Machine Cleaner is stronger. Inside it, weaker.
Market
The Washing Machine Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Washing Machine Cleaner 6.9M times last year and spent an estimated $21.0M. The top 5 brands take 95% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 20.4% of those searches ended in a purchase.
Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.0M a year.
- Searches, last 12 months
- 6.9M
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 20.4%
- Market size, estimated
- $21.0Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- washing machine cleaner2.6M searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $6.27 to $22.63. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 150,000 to 200,000 of them. At $14.88 that is $2.2M to $3.0M a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $6.27–$22.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 150,000–200,000
- Revenue per listing a year
- $2.2M–$3.0M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Laundry. It carries 114,629 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Laundry
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 114,629per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Washing Machine Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 6 Time Release Tablets 6 Month Supply
- Price
- $11.34
- Rating
- 4.7/5
- Reviews
- 290,834
- Age
- 13y ago

Washing Machine Cleaner Descaler 24 Pack - Deep Cleaning Tablets For HE Front Loader & Top Load Washer Septic Safe Eco-Friendly Deodorizer Clean Inside Drum and Laundry Tub Seal - 12 Month Supply
- Price
- $18.39
- Rating
- 4.6/5
- Reviews
- 148,128
- Age
- 5y ago

OxiClean Washing Machine Cleaner with Odor Blasters 4 Count
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 55,414
- Age
- 11y ago

Washing Machine Cleaner by Tide Washer Machine Cleaner with Oxi for Front and Top Loader Washer Machines Deep Cleaning Residue & Odor Eliminator 5 Month Supply (Packaging May Vary)
- Price
- $11.69
- Rating
- 4.7/5
- Reviews
- 27,221
- Age
- 12y ago

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 12 Time Release Tablets 1 Year Supply
- Price
- $21.67
- Rating
- 4.7/5
- Reviews
- 290,834
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Uproot Clean Washing Machine Cleaner Tablets - 24 Pack for a 12 Month Supply. Formulated for Pet Owners. Compatible with HE Top & Front Load. Easily Removes Residue Grime and Odors. Septic Safe.
- Price
- $22.63
- Rating
- 4.4/5
- Reviews
- 7,637
- Age
- 1y ago

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 12 Time Release Tablets 1 Year Supply
- Price
- $21.67
- Rating
- 4.7/5
- Reviews
- 290,834
- Age
- 9mo ago

ACTIVE Washing Machine Cleaner for Pet Owners Enzymatic Deep Clean Descaler for Cat & Dog Hair Urine Odor Residue 24 Septic-Safe Tablets for Top Load Front Loader HE Washer Tub - 1 Year Supply
- Price
- $19.16
- Rating
- 4.6/5
- Reviews
- 2,834
- Age
- 9mo ago

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 6 Time Release Tablets 6 Month Supply
- Price
- $11.34
- Rating
- 4.7/5
- Reviews
- 290,834
- Age
- 13y ago

Washing Machine Cleaner by Tide Washer Machine Cleaner with Oxi for Front and Top Loader Washer Machines Deep Cleaning Residue & Odor Eliminator 5 Month Supply (Packaging May Vary)
- Price
- $11.69
- Rating
- 4.7/5
- Reviews
- 27,221
- Age
- 12y ago
Newest
by launch date
Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 12 Time Release Tablets 1 Year Supply
- Price
- $21.67
- Rating
- 4.7/5
- Reviews
- 290,834
- Age
- 9mo ago

ACTIVE Washing Machine Cleaner for Pet Owners Enzymatic Deep Clean Descaler for Cat & Dog Hair Urine Odor Residue 24 Septic-Safe Tablets for Top Load Front Loader HE Washer Tub - 1 Year Supply
- Price
- $19.16
- Rating
- 4.6/5
- Reviews
- 2,834
- Age
- 9mo ago

Uproot Clean Washing Machine Cleaner Tablets - 24 Pack for a 12 Month Supply. Formulated for Pet Owners. Compatible with HE Top & Front Load. Easily Removes Residue Grime and Odors. Septic Safe.
- Price
- $22.63
- Rating
- 4.4/5
- Reviews
- 7,637
- Age
- 1y ago

Washing Machine Cleaner Tablets 24 pack Powerful Descaler -Deep Cleaning for HE Front Loader & Top Load Washer Septic Safe Eco-Friendly Deodorizer Clean Drum & Laundry Tub Seal- Years Supply
- Price
- $9.69
- Rating
- 4.5/5
- Reviews
- 4,934
- Age
- 3y ago

True Fresh Washing Machine Cleaner Tablets 25 Pack for Front Load Top Load & HE Washers Helps Remove Odor-Causing Residue Limescale & Grime Deep Cleans Drum Pump Valve & Hoses Septic Safe
- Price
- $17.12
- Rating
- 4.5/5
- Reviews
- 27,619
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
44
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
3%
- Affresh58%
- ACTIVE20%
- OxiClean9%
- Tide5%
- Bastion3%
- True Fresh3%
- Open — no brand owns it (1 brand, 3%)
Demand
Washing Machine Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Washing Machine Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- washing machine cleaner2.6M/yr
- affresh washing machine cleaner1.0M/yr
- washing machine cleaning tablets829K/yr
- washer machine cleaner tablets623K/yr
- washer cleaner389K/yr
- affresh236K/yr
- washing machine cleaner tablets112K/yr
- tide washing machine cleaner129K/yr
- washer cleaner tablets125K/yr
- washer machine cleaner110K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Machine Cleaner
We read the reviews and the return reasons for every product selling here.
“the scent is overpowering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Machine Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









