Washing Machine Cleaner
MaybeShoppers spend an estimated $21.0M a year here. But the average product has 114,629 reviews to catch up to, so Washing Machine Cleaner is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $21.0M/yr6.9M searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 44 sellers
Flapen Score
Washing Machine Cleaner against its category
The dotted line is the Health & Household average. Past it, Washing Machine Cleaner is stronger. Inside it, weaker.
Market
The Washing Machine Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Washing Machine Cleaner 6.9M times last year and spent an estimated $21.0M. The top 5 brands take 95% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 20.4% of those searches ended in a purchase.
Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.0M a year.
- Searches, last 12 months
- 6.9M
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 20.4%
- Market size, estimated
- $21.0Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- washing machine cleaner2.6M searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $6.27 to $22.63. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 150,000 to 200,000 of them. At $14.88 that is $2.2M to $3.0M a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $6.27–$22.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 150,000–200,000
- Revenue per listing a year
- $2.2M–$3.0M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Laundry. It carries 114,629 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Laundry
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 114,629per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Washing Machine Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
44
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Brand 158%
- Brand 220%
- Brand 39%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Washing Machine Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Washing Machine Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- washing machine cleaner2.6M/yr
- affresh washing machine cleaner1.0M/yr
- washing machine cleaning tablets829K/yr
- washer machine cleaner tablets623K/yr
- washer cleaner389K/yr
- affresh236K/yr
- washing machine cleaner tablets112K/yr
- tide washing machine cleaner129K/yr
- washer cleaner tablets125K/yr
- washer machine cleaner110K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Machine Cleaner
We read the reviews and the return reasons for every product selling here.
“the scent is overpowering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Machine Cleaner questions
Answered from the same tracked data.