Washable Incontinence Pads

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

6.6%

Market size, estimated

$54Ka year

Top search term

washable incontinence pads29K searches a year

Listings sell for $19.13 on average, from $3.50 to $33.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.13 that is $2K to $5K a year per listing.

Average price

$19.13inside the $15 to $100 sweet spot

Price range

$3.50–$33.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #78 within Feminine Care. It carries 9,733 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

90%

Out of stock, average day

2.7%

Average rank

#78in Feminine Care

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

9,733per listing

Listings tracked

20

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months