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Warming Mat for Food Extra Large

Fail

Demand is soft, at -41.3% this quarter, so Warming Mat for Food Extra Large is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$134K/yr97K searches / yr
90-day growth
-41.3%search demand this quarter
Competition
47%top-5 click share · 26 brands · 67 sellers

Flapen Score

Warming Mat for Food Extra Large against its category

The dotted line is the Health & Household average. Past it, Warming Mat for Food Extra Large is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warming Mat for Food Extra Large market on Amazon at a glance

Shoppers on Amazon United States searched for Warming Mat for Food Extra Large 97K times last year and spent an estimated $134K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
3.9%
Market size, estimated
$134Ka year
Peak month
December39.0× the quietest month
Top search term
warming pad55K searches a year

02 · Price

A sale here is worth $35.85.

Listings sell for $35.85 on average, from $7.53 to $88.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.85 that is $4K to $9K a year per listing.

Average price
$35.85inside the $15 to $100 sweet spot
Price range
$7.53–$88.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #110 within Hot & Cold Therapies. It carries 9,341 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#110in Hot & Cold Therapies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
9,341per listing
Listings tracked
33

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Warming Mat for Food Extra Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

67

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

47%

Top 20: 83%

Open market

38%

  • Brand 126%
  • Brand 215%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Warming Mat for Food Extra Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25Black Friday '25Holiday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 39.0×

Search terms

Top Warming Mat for Food Extra Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warming pad55K/yr
  • warmer pad24K/yr
  • warming pads10K/yr
  • electric warming pad5K/yr
  • electric heating mat3K/yr

Reviews and returns

What reviews say buyers love and hate about Warming Mat for Food Extra Large

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Heating”
3.2%of orders come back
“Does not heat”
A buyer, on “Heating”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Warming Mat for Food Extra Large questions

Answered from the same tracked data.