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Wands for Adults

Fail

Demand is soft, at -52.8% this quarter, so Wands for Adults is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$19K/yr61K searches / yr
90-day growth
-52.8%search demand this quarter
Competition
46%top-5 click share · 19 brands · 37 sellers

Flapen Score

Wands for Adults against its category

The dotted line is the Health & Household average. Past it, Wands for Adults is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wands for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Wands for Adults 61K times last year and spent an estimated $19K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-52.8%
Conversion, latest week
1.2%
Market size, estimated
$19Ka year
Peak month
October2.1× the quietest month
Top search term
massage wand for women self care43K searches a year

02 · Price

A sale here is worth $25.94.

Listings sell for $25.94 on average, from $9.42 to $40.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.94 that is $0 to $3K a year per listing.

Average price
$25.94inside the $15 to $100 sweet spot
Price range
$9.42–$40.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,322 within Electric Massagers. It carries 2,851 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,322in Electric Massagers
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
2,851per listing
Listings tracked
24

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wands for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

37

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

37%

  • Brand 120%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Wands for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Wands for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • massage wand for women self care43K/yr
  • wands for adults17K/yr
  • vibrating wands 120v144/yr

Reviews and returns

What reviews say buyers love and hate about Wands for Adults

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Strength”
18%of negative reviews mention “Charging”
0.9%of orders come back
“Not able to charge it”
A buyer, on “Charging”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wands for Adults questions

Answered from the same tracked data.