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Walking Boot

Maybe

Shoppers spend an estimated $2.1M a year here. But an estimated 16.3% of orders come back, so Walking Boot is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$2.1M/yr1.6M searches / yr
90-day growth
+12.3%search demand this quarter
Competition
54%top-5 click share · 12 brands · 41 sellers

Flapen Score

Walking Boot against its category

The dotted line is the Health & Household average. Past it, Walking Boot is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Boot market on Amazon at a glance

Shoppers on Amazon United States searched for Walking Boot 1.6M times last year and spent an estimated $2.1M. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
3.1%
Market size, estimated
$2.1Ma year
Peak month
October1.2× the quietest month
Top search term
walking boot378K searches a year

02 · Price

A sale here is worth $41.66.

Listings sell for $41.66 on average, from $28.01 to $73.31. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $41.66 that is $83K to $104K a year per listing.

Average price
$41.66inside the $15 to $100 sweet spot
Price range
$28.01–$73.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$83K–$104K
Returns
16.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Braces, Splints & Supports. It carries 7,100 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Braces, Splints & Supports
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
7,100per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Walking Boot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

41

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

14%

  • Brand 135%
  • Brand 215%
  • Brand 315%
  • Brand 412%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 14%)

Demand

Walking Boot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Walking Boot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walking boot378K/yr
  • walking boot for broken foot136K/yr
  • medical boot141K/yr
  • boot for foot injury122K/yr
  • walking boot for sprained ankle98K/yr
  • cam boot92K/yr
  • broken toe boot76K/yr
  • foot boot for injured foot90K/yr
  • orthopedic boot65K/yr
  • aircast walking boot62K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Boot

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
16.3%of orders come back
“It was too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Walking Boot questions

Answered from the same tracked data.