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Waist Tape

Fail

The top 5 products take 85% of clicks, so Waist Tape is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$68K/yr152K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
85%top-5 click share · 8 brands · 38 sellers

Flapen Score

Waist Tape against its category

The dotted line is the Health & Household average. Past it, Waist Tape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waist Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Waist Tape 152K times last year and spent an estimated $68K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
3.4%
Market size, estimated
$68Ka year
Peak month
March5.0× the quietest month
Top search term
myotape57K searches a year

02 · Price

A sale here is worth $13.24.

Listings sell for $13.24 on average, from $7.24 to $20.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $13.24 that is $7K to $10K a year per listing.

Average price
$13.24under the $15 to $100 sweet spot
Price range
$7.24–$20.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #426 within Sleep & Snoring. It carries 1,624 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
34.1%
Average rank
#426in Sleep & Snoring
Average rating
3.89 starsAmazon United States average 4.42 stars
Average reviews
1,624per listing
Listings tracked
9

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Waist Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • Brand 154%
  • Brand 214%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Waist Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.0×

Search terms

Top Waist Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • myotape57K/yr
  • kids mouth tape22K/yr
  • mouth tape for kids22K/yr
  • mouth tape for sleeping kids14K/yr
  • mouth tape kids12K/yr
  • kids mouth tape for sleeping10K/yr
  • myo tape7K/yr
  • myotape mouth tape kids5K/yr
  • kids mouth breathing fix2K/yr

Reviews and returns

What reviews say buyers love and hate about Waist Tape

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Adhesion/Stickiness”
17%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Not very sticky at all”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Waist Tape questions

Answered from the same tracked data.