Vulva Cream

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

8.6%

Market size, estimated

$1.1Ma year

Peak month

June1.5× the quietest month

Top search term

vulva balm190K searches a year

Listings sell for $21.94 on average, from $10.38 to $39.25. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $21.94 that is $110K to $132K a year per listing.

Average price

$21.94inside the $15 to $100 sweet spot

Price range

$10.38–$39.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

5,000–6,000

Revenue per listing a year

$110K–$132K

Returns

0.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #359 within Feminine Care. It carries 2,652 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#359in Feminine Care

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,652per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months