Skip to content

Voluspa Diffusers

Fail

The top 5 brands take 100% of clicks, so Voluspa Diffusers is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$146K/yr75K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
67%top-5 click share · 5 brands · 51 sellers

Flapen Score

Voluspa Diffusers against its category

The dotted line is the Health & Household average. Past it, Voluspa Diffusers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voluspa Diffusers market on Amazon at a glance

Shoppers on Amazon United States searched for Voluspa Diffusers 75K times last year and spent an estimated $146K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
4.8%
Market size, estimated
$146Ka year
Peak month
December1.6× the quietest month
Top search term
voluspa diffuser47K searches a year

02 · Price

A sale here is worth $40.85.

Listings sell for $40.85 on average, from $18.59 to $64.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $40.85 that is $4K to $10K a year per listing.

Average price
$40.85inside the $15 to $100 sweet spot
Price range
$18.59–$64.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #476 within Aromatherapy. It carries 534 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
6.0%
Average rank
#476in Aromatherapy
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
534per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Voluspa Diffusers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Voluspa Diffusers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Voluspa Diffusers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voluspa diffuser47K/yr
  • voluspa reed diffuser17K/yr
  • voluspa diffuser oil9K/yr
  • voluspa diffusers679/yr

Reviews and returns

What reviews say buyers love and hate about Voluspa Diffusers

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
61%of negative reviews mention “Smell”
1.2%of orders come back
“Strong smell”
A buyer, on “Smell”61% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Voluspa Diffusers questions

Answered from the same tracked data.