Is voltaren roll on profitable to sell on Amazon United States?

The niche generates $12.2M/yr across 7 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the voltaren roll on niche?

3 brands and 53 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in voltaren roll on?

Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.

What does it cost to enter the voltaren roll on niche?

Listings span $11.10–$31.10; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 19,574 reviews — the moat a new listing must climb.

voltaren roll on

Worth a look

Shows a $12.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$12.2M

$12.2M/yr · 3.4M searches

Conversion

Incredible20.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.13

avg listing price — sweet spot $15–$100

Price range

Great$11.10–$31.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad19,574

avg incumbent reviews — the moat a new listing must climb

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, voltaren roll on is a $12.2M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

voltaren roll on market data

Units sold / yr: 600K–800K; avg 60,000–80,000/product
Revenue / yr: $10.9M–$14.5M; units × avg price
Conversion rate: 20.1%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.9%
Avg brand age: 66 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Voltaren86%
Amazon Basic Care11%
HealthCareAisle3%

Demand

Weekly Amazon search volume, last 44 weeks — +9.7% search growth over the last 90 days.

Open Trend

Top voltaren roll on search terms

voltaren gel extra strength1.3M/yr +14.4%21.2% conv.
voltaren arthritis pain gel extra strength644K/yr +4.6%21.8% conv.
voltaren655K/yr +16.8%17.5% conv.
voltaren gel344K/yr +7.0%16.8% conv.
voltaren arthritis pain gel87K/yr +17.9%18.4% conv.
voltaren cream118K/yr -18.2%12.5% conv.
voltarin45K/yr +24.8%19.2% conv.
voltarin cream gel prescription strength32K/yr +4.1%21.9% conv.
voltaren cream extra strength arthritis cream26K/yr -15.7%15.3% conv.
voltaren roll on18K/yr +10.1%3.3% conv.

All search terms

Top voltaren roll on products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube

Voltaren$11.104.5★11,315 rev

Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2

Voltaren$31.104.6★61,493 rev

Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g

Voltaren$22.184.6★15,924 rev

Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)

Amazon Basic Care$12.774.6★6,920 rev

Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube

Voltaren$20.444.5★21,551 rev

Newest

by launch date

Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)

Amazon Basic Care$12.776,920 rev

4y ago

HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)

HealthCareAisle$11.1518,353 rev

5y ago

VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce

Voltaren$18.161,462 rev

5y ago

Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g

Voltaren$22.1815,924 rev

6y ago

Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2

Voltaren$31.1061,493 rev

6y ago

What buyers say about voltaren roll on

What buyers praise and complain about, mined from review topics.

What buyers love

Joint Pain20%

“Helps joint pain”

Efficiency16%

“Works perfectly”

Value For Money14%

“Affordable Price”

Quality-Overall14%

“Excellent Product”

Advertised Vs Actual Product7%

“Exactly as advertised”

Smell3%

“Very light scent and no unpleasant”

Ease Of Use3%

“Easy to use”

Muscle Pain Relief2%

“Great for muscle pain”

Ease Of Application2%

“it feels cool when applied”

Inflammation1%

“Anti-inflammatory cream”

What buyers complain about

Pain Relief-Overall19%

“No pain relief for me”

Functionality-Overall16%

“Didn't work for me”

Value For Money7%

“Crazy expensive”

Joint Pain7%

“This didn't really help with the arthritis in my knee”

Smell5%

“Terrible smell”

Size-Overall4%

“the tube is too big”

Side Effects3%

“Too much side effects”

Advertised Vs Actual Product3%

“False advertising”

Dosage2%

“The NSAID is not for me”

Ease Of Use2%

“Can't anything be easy”

Top return reasons

Joint Pain50%

Value For Money50%

Common questions

Is voltaren roll on profitable to sell on Amazon United States?: The niche generates $12.2M/yr across 7 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the voltaren roll on niche?: 3 brands and 53 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in voltaren roll on?: Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
What does it cost to enter the voltaren roll on niche?: Listings span $11.10–$31.10; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 19,574 reviews — the moat a new listing must climb.