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58

voltaren patch

Launch it

A $2.1M/yr market growing +30.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 56Conversion 99Competition 7Returns 100Price range 77Avg price 87Brand share 0Review moat 23Quality gap 47

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.1M

$2.1M/yr · 593K searches

Avg price

Great$19.82

avg listing price — sweet spot $15–$100

Price range

Great$5.52–$46.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+30.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,021.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, voltaren patch is a $2.1M/yr Amazon United States market (593K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Launch it — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

voltaren patch market data

Units sold / yr
150K–200K
avg 15,000–20,000/product
Revenue / yr
$3.0M–$4.0M
units × avg price
Conversion rate
18.3%
Avg BSR
#23
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
0.0%
Avg brand age
50 months
Avg seller age
149 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Salonpas91%
  • Amazon Basic Care6%
  • Sumifun3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.1% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top voltaren patch search terms

  • salonpas lidocaine patches maximum strength369K/yr
  • salon pas lidocaine patches maximum strength94K/yr
  • salonpas lidocaine patches37K/yr
  • salonpas lidocaine21K/yr
  • voltaren patch14K/yr
  • salonpas flex patch with lidocaine11K/yr
  • diclofenac patch10K/yr
  • voltaren patches6K/yr
  • voltaren patches maximum strength5K/yr
  • salonpas lidocaine patch5K/yr
All search terms

Top voltaren patch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$215K20%$430K30%$644K40%$859K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain

Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain

Salonpas$9.634.5★13,740 rev

2
Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas$12.844.4★4,935 rev

3
Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief

Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief

Salonpas$5.524.6★19,478 rev

4
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas$16.724.6★2,014 rev

5
Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care$14.924.3★9,172 rev

Newest

by launch date
Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic

Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic

Sumifun$32.185,116 rev

2y ago
Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care$14.929,172 rev

3y ago
Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas$12.844,935 rev

3y ago
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas$16.722,014 rev

5y ago
Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!

Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!

Salonpas$46.911,698 rev

8y ago

Trending

90-day click momentum
Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care$14.924.3★

▲ 39%
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas$16.724.6★

▲ 36%
Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief

Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief

Salonpas$5.524.6★

▲ 23%
Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas$12.844.4★

▲ 23%
Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!

Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!

Salonpas$46.914.6★

▼ 17%

What buyers say about voltaren patch

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency17%

“Does work”

Quality-Overall10%

“EXCELLENT PRODUCT”

Joint Pain9%

“Knee pain relief”

Value For Money8%

“They are affordable”

Adhesion/Stickiness7%

“Good adhesive”

Advertised Vs Actual Product6%

“ITEM AS DESCRIBED”

Muscle Pain Relief5%

“Muscle Relief”

Ease Of Use5%

“EASE OF USE”

Ease Of Application4%

“They are cool upon application”

Size-Overall3%

“fits”

What buyers complain about

Adhesion/Stickiness25%

“Adhesive is not very good”

Pain Relief-Overall14%

“did not help pain”

Functionality-Overall11%

“Not effective”

Value For Money6%

“To expensive”

Smell6%

“Strong odor”

Ease Of Use3%

“hard to open”

Quality-Overall3%

“Not good quality”

Durability2%

“dont last”

Size-Overall2%

“Patches are smaller than I expected”

Strength2%

“Flimsy”

Top return reasons

Size-Overall28%
Functionality-Overall20%
Adhesion/Stickiness13%
Joint Pain12%
Advertised Vs Actual Product7%
Pain Relief-Overall6%
Value For Money5%
Product Condition3%
Strength2%
Skin Health2%

Common questions

Is voltaren patch profitable to sell on Amazon United States?
The niche generates $2.1M/yr across 7 tracked products. 90-day search growth is +30.1%. Flapen's verdict: Launch it (58/100).
How competitive is the voltaren patch niche?
3 brands and 91 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in voltaren patch?
Top complaints mined from reviews: Adhesion/Stickiness, Pain Relief-Overall, Functionality-Overall. The return rate is 0.1%.
When does demand for voltaren patch peak?
Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
What does it cost to enter the voltaren patch niche?
Listings span $5.52–$46.91; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 8,022 reviews — the moat a new listing must climb.