Skip to content

Vivo Sleep Neck Stretcher

Fail

Shoppers spend an estimated $54K a year here, so Vivo Sleep Neck Stretcher is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$54K/yr30K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
75%top-5 click share · 12 brands · 23 sellers

Flapen Score

Vivo Sleep Neck Stretcher against its category

The dotted line is the Health & Household average. Past it, Vivo Sleep Neck Stretcher is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivo Sleep Neck Stretcher market on Amazon at a glance

Shoppers on Amazon United States searched for Vivo Sleep Neck Stretcher 30K times last year and spent an estimated $54K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
6.5%
Market size, estimated
$54Ka year
Top search term
vivosleep neck stretcher17K searches a year

02 · Price

A sale here is worth $27.70.

Listings sell for $27.70 on average, from $21.37 to $38.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $27.70 that is $3K to $7K a year per listing.

Average price
$27.70inside the $15 to $100 sweet spot
Price range
$21.37–$38.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #54 within Occupational & Physical Therapy Aids. It carries 454 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
18.1%
Average rank
#54in Occupational & Physical Therapy Aids
Average rating
3.65 starsAmazon United States average 4.42 stars
Average reviews
454per listing
Listings tracked
13

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Vivo Sleep Neck Stretcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

12

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Brand 137%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 55%
  • Brand 64%

Demand

Vivo Sleep Neck Stretcher search demand

Weekly searches over the year. Pick a range.

1K800Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Vivo Sleep Neck Stretcher

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
5.4%of orders come back
“Broke on first use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vivo Sleep Neck Stretcher questions

Answered from the same tracked data.