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Vivian Lou Insoles High Heels

Fail

The top 5 brands take 98% of clicks, so Vivian Lou Insoles High Heels is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$112K/yr104K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
81%top-5 click share · 6 brands · 23 sellers

Flapen Score

Vivian Lou Insoles High Heels against its category

The dotted line is the Health & Household average. Past it, Vivian Lou Insoles High Heels is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivian Lou Insoles High Heels market on Amazon at a glance

Shoppers on Amazon United States searched for Vivian Lou Insoles High Heels 104K times last year and spent an estimated $112K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
6.4%
Market size, estimated
$112Ka year
Peak month
September1.9× the quietest month
Top search term
vivian lou insoles30K searches a year

02 · Price

A sale here is worth $16.86.

Listings sell for $16.86 on average, from $9.16 to $29.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.86 that is $4K to $8K a year per listing.

Average price
$16.86inside the $15 to $100 sweet spot
Price range
$9.16–$29.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #244 within Foot Health. It carries 2,158 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#244in Foot Health
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
2,158per listing
Listings tracked
11

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Vivian Lou Insoles High Heels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

23

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 231%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%

Demand

Vivian Lou Insoles High Heels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Vivian Lou Insoles High Heels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vivian lou insoles30K/yr
  • vivian lou high heel inserts weight shifting46K/yr
  • weight shifting insoles for high heels16K/yr
  • vivian lou insoles high heels5K/yr
  • vivian lou7K/yr

Reviews and returns

What reviews say buyers love and hate about Vivian Lou Insoles High Heels

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Comfort-Overall”
2.8%of orders come back
“Not comfortable”
A buyer, on “Comfort-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vivian Lou Insoles High Heels questions

Answered from the same tracked data.