Skip to content

Vivi Cap Insulin Pen Protection

Fail

The top 5 brands take 100% of clicks, so Vivi Cap Insulin Pen Protection is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$31K/yr13K searches / yr
90-day growth
+131.6%search demand this quarter
Competition
83%top-5 click share · 5 brands · 7 sellers

Flapen Score

Vivi Cap Insulin Pen Protection against its category

The dotted line is the Health & Household average. Past it, Vivi Cap Insulin Pen Protection is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivi Cap Insulin Pen Protection market on Amazon at a glance

Shoppers on Amazon United States searched for Vivi Cap Insulin Pen Protection 13K times last year and spent an estimated $31K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +131.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+131.6%
Conversion, latest week
2.7%
Market size, estimated
$31Ka year
Top search term
vivi cap insulin pen protection9K searches a year

02 · Price

A sale here is worth $86.73.

Listings sell for $86.73 on average, from $9.80 to $180.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $86.73 that is $0 to $9K a year per listing.

Average price
$86.73inside the $15 to $100 sweet spot
Price range
$9.80–$180.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #2,926 within Diabetes Care. It carries 520 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
0.8%
Average rank
#2,926in Diabetes Care
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
520per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Vivi Cap Insulin Pen Protection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Vivi Cap Insulin Pen Protection

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Doesnt fit Convi pen”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vivi Cap Insulin Pen Protection questions

Answered from the same tracked data.