Is vitex profitable to sell on Amazon United States?

The niche generates $933K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the vitex niche?

10 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in vitex?

Top complaints mined from reviews: Side Effects, Functionality-Overall, Dosage. The return rate is 0.0%.

When does demand for vitex peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the vitex niche?

Listings span $7.73–$37.98; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 1,865 reviews — the moat a new listing must climb.

vitex

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.06

avg listing price — sweet spot $15–$100

Market size

Great$933K

$933K/yr · 844K searches

Price range

Great$7.73–$37.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,864.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, vitex is a $933K/yr Amazon United States market (844K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

vitex market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $953K–$1.1M; units × avg price
Conversion rate: 5.8%
Avg BSR: #585
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

Gaia Herbs52%
Zazzee12%
Carlyle8%
PURE CO7%
Nature's Way6%
Pure Encapsulations4%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top vitex search terms

vitex249K/yr -5.3%6.8% conv.
gaia229K/yr +4.4%0.1% conv.
gaia herbs112K/yr -21.1%0.4% conv.
vitex chasteberry supplement for women83K/yr -15.5%8.0% conv.
vitex berry36K/yr -9.4%10.9% conv.
vitex chasteberry28K/yr -10.8%7.5% conv.
vitex supplement for women26K/yr -8.1%3.3% conv.
chasteberry vitex16K/yr -1.3%4.2% conv.
vitex agnus-castus9K/yr -4.7%3.3% conv.
vitex fruit7K/yr -8.1%3.9% conv.

All search terms

Top vitex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 60 Vegan Liquid Phyto-Caps (30 Servings)

Gaia Herbs$19.184.5★4,434 rev

Zazzee USDA Organic Vitex 4:1 Extract 120 Vegan Capsules 4 Month Supply Chaste Berry Hormonal Balance & Cycle Support for Women Certified Kosher Vitex Agnus-Castus Non-GMO Made in the USA

Zazzee$24.064.6★1,969 rev

Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)

Gaia Herbs$37.984.5★4,434 rev

Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free

Carlyle$10.044.6★763 rev

Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)

PURE CO$16.574.8★68 rev

Newest

by launch date

Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)

PURE CO$16.5768 rev

6mo ago

Horbach Vitex Berry | 110 Capsules | Chasteberry Supplement for Women | Agnus-Castus Fruit | Non-GMO Gluten Free

Horbäach$7.73220 rev

2y ago

Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free

Carlyle$10.04763 rev

4y ago

Wholesome Story Organic Vitex Chasteberry Supplement for Women | Hormone Balance Fertility Support & Period Regulation | Vitex Berry Agnus Castus Extract | 120 Capsules | Chaste Tree Berry

Wholesome Story$24.95389 rev

6y ago

Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)

Gaia Herbs$37.984,434 rev

6y ago

What buyers say about vitex

What buyers praise and complain about, mined from review topics.

What buyers love

Hormonal Balance19%

“it has got my hormones in check”

Menstrual Issues11%

“It helps me a lot with my menstrual cycle”

Quality-Overall9%

“Comparatively, I would say that this is a great price and value for a 2 month supply”

Value For Money4%

“Really good value”

Ease Of Chewing/Swallowing3%

“easy to swallow”

Strength3%

“Effective”

Stress/Anxiety3%

“Im so much calmer”

Vegan/Organic3%

“This bottle gives me two months of high quality organic support thats easy to swallow”

Natural Ingredients3%

“Natural, safe and effective”

Efficiency3%

“It definitely works”

What buyers complain about

Side Effects16%

“Made me sick as crap”

Functionality-Overall8%

“Didn't work for me”

Dosage8%

“then telling you that you need to take 3-5 capsules or something absurd just to get that daily dosage that was advertised”

Smell6%

“Capsule smells really bad”

Allergies4%

“Acne”

Taste-Overall4%

“The only real downside is that they don't have the best aftertaste”

Regulates Digestion3%

“I wish they used a gelatin capsule - it's far better for digestion”

Joint Pain3%

“Joint Pain”

Burnt/Roasted/Overbaked3%

“This arrived rancid”

Quality-Overall2%

“it's just junk”

Top return reasons

Value For Money40%

Functionality-Overall20%

Ease Of Chewing/Swallowing20%

Leak-Proof20%

Common questions

Is vitex profitable to sell on Amazon United States?: The niche generates $933K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the vitex niche?: 10 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in vitex?: Top complaints mined from reviews: Side Effects, Functionality-Overall, Dosage. The return rate is 0.0%.
When does demand for vitex peak?: Demand peaks in Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the vitex niche?: Listings span $7.73–$37.98; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 1,865 reviews — the moat a new listing must climb.