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Vitamin with Iron

Fail

The top 5 brands take 100% of clicks, so Vitamin with Iron is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$937K/yr359K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
74%top-5 click share · 3 brands · 130 sellers

Flapen Score

Vitamin with Iron against its category

The dotted line is the Health & Household average. Past it, Vitamin with Iron is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin with Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin with Iron 359K times last year and spent an estimated $937K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $937K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
13.3%
Market size, estimated
$937Ka year
Peak month
November1.1× the quietest month
Top search term
centrum silver141K searches a year

02 · Price

A sale here is worth $19.67.

Listings sell for $19.67 on average, from $5.83 to $59.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $19.67 that is $49K to $59K a year per listing.

Average price
$19.67inside the $15 to $100 sweet spot
Price range
$5.83–$59.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$49K–$59K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #665 within Multivitamins. It carries 13,282 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#665in Multivitamins
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
13,282per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Vitamin with Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 28%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Vitamin with Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Vitamin with Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • centrum silver141K/yr
  • centrum silver adults 50 plus92K/yr
  • kirkland multivitamins35K/yr
  • kirkland vitamins18K/yr
  • centrum silver 50 plus9K/yr
  • kirkland mature multi vitamins 400 tablets10K/yr
  • kirkland multivitamins for adults 50 plus8K/yr
  • kirkland multivitamin7K/yr
  • adult multivitamins 50 plus5K/yr
  • centrum adults 50+5K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin with Iron

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Vitamin”
19%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“These are small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin with Iron questions

Answered from the same tracked data.