vitamin powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.06avg listing price — sweet spot $15–$100
Price range
Great$12.03–$102.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 183K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,316.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vitamin powder is a $146K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vitamin powder market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $152K–$190K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,214
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 9.7%
- Avg brand age
- 76 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
607
Top-5 brand share
53%
Top 20: 85%
Top-5 click share
38%
Top 20: 72%
Open market
44%
- Jacked Factory13%
- Animal13%
- Sport Formula 9912%
- Orgain8%
- Root'd6%
- BetterBody Foods3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top vitamin powder search terms
- vitamin powder49K/yr
- multivitamin powder37K/yr
- powder vitamin10K/yr
- powdered multivitamin7K/yr
- multivitamin powder for women10K/yr
- vitamin powder for smoothies9K/yr
- multivitamin powder for men9K/yr
- powder vitamins6K/yr
- multivitamin drink mix6K/yr
- powder multivitamin6K/yr
Top vitamin powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jacked Factory Vita XT Performance Vitamin Powder - Daily Multivitamin Powder for Men with KSM-66 Ashwagandha Prebiotic Fiber Vitamin A C D K B6 B12 & More - Strawberry Lemonade 30Sv
Jacked Factory$21.194.3★2,435 rev
Sport Formula 99 Multivitamin Powder - Drink Mix for Men Women BCAA Amino Acids Wont Upset Your Stomach - Keto Vegan Multivitamin Fruit Punch - Electrolytes Super B Complex Digestive Enzyme
Sport Formula 99$39.724.3★1,206 rev
Animal Pak - Convenient Multivitamin for Men & Women Daily All-in-One Vitamin & Supplement Pack - Zinc Vitamins C B D Amino Acids and Immune Support - Sports Nutrition Performance - 44 Count
Animal$38.264.7★5,421 rev
Orgain Organic Greens Powder 50 Superfoods + Probiotics Original 0.62 lb
Orgain$18.264.4★16,302 rev
Animal Pak - Convenient All-in-One Vitamin & Supplement Powder Orange Crush - Zinc Vitamins C B D Amino Acids Immune Support Digestive Enzymes - Daily Multivitamin for Women & Men - 60 Scoops
Animal$44.164.3★347 rev
Newest
by launch date
Pureffi Womens 45+ All-in-One Multivitamin Powder 33 Ingredients Menopausal Well-Being Support Probiotics for Digestive Support Mixed Berry 30 Servings
Pureffi$56.5031 rev
Tasteless Multivitamin Powder for Kids + Toddlers | No Sugar or Sweeteners
You+yours$25.60432 rev
AG1 Athletic Greens Superfood and Probiotic 75 Vitamins Travel Pack 14ct
AG1$47.07187 rev
Rootd Multivitamin Powder for Women - 25 Vitamins & Minerals with 3X Electrolytes 9 Organic Superfoods Probiotics & Enzymes Sugar-Free Multivitamin & Hydration | 30 Vitamin Drink Mix Packets
Root'd$48.75389 rev
Jacked Factory Vita XT Performance Vitamin Powder - Daily Multivitamin Powder for Men with KSM-66 Ashwagandha Prebiotic Fiber Vitamin A C D K B6 B12 & More - Strawberry Lemonade 30Sv
Jacked Factory$21.192,435 rev
Trending
90-day click momentum
Life Extension Mix Powder high Potency Advanced Vitamin Mineral Fruit & Vegetable Formula Vitamin B C D E Magnesium for Whole-Body Health Healthy Aging Gluten-Free 12.70 oz
Life Extension$54.734.1★
Rootd Multivitamin Powder for Women - 25 Vitamins & Minerals with 3X Electrolytes 9 Organic Superfoods Probiotics & Enzymes Sugar-Free Multivitamin & Hydration | 24 Vitamin Drink Mix Packets
Root'd$39.404.1★
AG1 Athletic Greens Superfood and Probiotic 75 Vitamins Travel Pack 14ct
AG1$47.074.3★
Pureffi Womens 45+ All-in-One Multivitamin Powder 33 Ingredients Menopausal Well-Being Support Probiotics for Digestive Support Mixed Berry 30 Servings
Pureffi$56.504.5★
LifeSource Vitamins Ultra Multi Vitamin & Mineral Powder 30 Servings
LifeSource Vitamins$39.953.6★
What buyers say about vitamin powder
What buyers praise and complain about, mined from review topics.What buyers love
“No funky after taste”
“Effective vitamins”
“seemed like a reliable product”
“strong flavor”
“Good nutrition”
“Helps with my Energy”
“Good deal”
“Mixes easily”
“Easy to take”
“Ingredients wise it's great and clean,”
What buyers complain about
“different taste”
“Very expensive”
“Gross flavor”
“The smell is nauseating”
“Received Vitamins that are no good”
“Doesnt dissolve”
“I just personally needed more dosage”
“there's a LOT of sugar in it”
“Bloating”
“Misleading”
Top return reasons
Common questions
- Is vitamin powder profitable to sell on Amazon United States?
- The niche generates $146K/yr across 51 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the vitamin powder niche?
- 38 brands and 607 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in vitamin powder?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for vitamin powder peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the vitamin powder niche?
- Listings span $12.03–$102.02; the average listing price is $38.06 (sweet spot $15–$100). The average incumbent carries 8,316 reviews — the moat a new listing must climb.