Vitamin Powder
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -7.5% this quarter, so Vitamin Powder is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $146K/yr183K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 38%top-5 click share · 38 brands · 607 sellers
Flapen Score
Vitamin Powder against its category
The dotted line is the Health & Household average. Past it, Vitamin Powder is stronger. Inside it, weaker.
Market
The Vitamin Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin Powder 183K times last year and spent an estimated $146K. The top 5 brands take 53% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $146Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- vitamin powder49K searches a year
02 · Price
A sale here is worth $38.06.
Listings sell for $38.06 on average, from $12.03 to $102.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $38.06 that is $0 to $4K a year per listing.
- Average price
- $38.06inside the $15 to $100 sweet spot
- Price range
- $12.03–$102.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #1,214 within Multivitamins. It carries 8,316 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 9.7%
- Average rank
- #1,214in Multivitamins
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 8,316per listing
- Listings tracked
- 51
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Vitamin Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jacked Factory Vita XT Performance Vitamin Powder - Daily Multivitamin Powder for Men with KSM-66 Ashwagandha Prebiotic Fiber Vitamin A C D K B6 B12 & More - Strawberry Lemonade 30Sv
- Price
- $21.19
- Rating
- 4.3/5
- Reviews
- 2,435
- Age
- 3y ago

Sport Formula 99 Multivitamin Powder - Drink Mix for Men Women BCAA Amino Acids Wont Upset Your Stomach - Keto Vegan Multivitamin Fruit Punch - Electrolytes Super B Complex Digestive Enzyme
- Price
- $39.72
- Rating
- 4.3/5
- Reviews
- 1,206
- Age
- 10y ago

Animal Pak - Convenient Multivitamin for Men & Women Daily All-in-One Vitamin & Supplement Pack - Zinc Vitamins C B D Amino Acids and Immune Support - Sports Nutrition Performance - 44 Count
- Price
- $38.26
- Rating
- 4.7/5
- Reviews
- 5,421
- Age
- 3y ago

Orgain Organic Greens Powder 50 Superfoods + Probiotics Original 0.62 lb
- Price
- $18.26
- Rating
- 4.4/5
- Reviews
- 16,302
- Age
- 10y ago

Animal Pak - Convenient All-in-One Vitamin & Supplement Powder Orange Crush - Zinc Vitamins C B D Amino Acids Immune Support Digestive Enzymes - Daily Multivitamin for Women & Men - 60 Scoops
- Price
- $44.16
- Rating
- 4.3/5
- Reviews
- 347
- Age
- 3y ago
Trending
estimated 90-day click momentum
Life Extension Mix Powder high Potency Advanced Vitamin Mineral Fruit & Vegetable Formula Vitamin B C D E Magnesium for Whole-Body Health Healthy Aging Gluten-Free 12.70 oz
- Price
- $54.73
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 7y ago

Rootd Multivitamin Powder for Women - 25 Vitamins & Minerals with 3X Electrolytes 9 Organic Superfoods Probiotics & Enzymes Sugar-Free Multivitamin & Hydration | 24 Vitamin Drink Mix Packets
- Price
- $39.40
- Rating
- 4.1/5
- Reviews
- 225
- Age
- 4y ago

AG1 Athletic Greens Superfood and Probiotic 75 Vitamins Travel Pack 14ct
- Price
- $47.07
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 1y ago

Pureffi Womens 45+ All-in-One Multivitamin Powder 33 Ingredients Menopausal Well-Being Support Probiotics for Digestive Support Mixed Berry 30 Servings
- Price
- $56.50
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

LifeSource Vitamins Ultra Multi Vitamin & Mineral Powder 30 Servings
- Price
- $39.95
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 12y ago
Newest
by launch date
Pureffi Womens 45+ All-in-One Multivitamin Powder 33 Ingredients Menopausal Well-Being Support Probiotics for Digestive Support Mixed Berry 30 Servings
- Price
- $56.50
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

Tasteless Multivitamin Powder for Kids + Toddlers | No Sugar or Sweeteners
- Price
- $25.60
- Rating
- 4.6/5
- Reviews
- 432
- Age
- 1y ago

AG1 Athletic Greens Superfood and Probiotic 75 Vitamins Travel Pack 14ct
- Price
- $47.07
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 1y ago

Rootd Multivitamin Powder for Women - 25 Vitamins & Minerals with 3X Electrolytes 9 Organic Superfoods Probiotics & Enzymes Sugar-Free Multivitamin & Hydration | 30 Vitamin Drink Mix Packets
- Price
- $48.75
- Rating
- 4.0/5
- Reviews
- 389
- Age
- 1y ago

Jacked Factory Vita XT Performance Vitamin Powder - Daily Multivitamin Powder for Men with KSM-66 Ashwagandha Prebiotic Fiber Vitamin A C D K B6 B12 & More - Strawberry Lemonade 30Sv
- Price
- $21.19
- Rating
- 4.3/5
- Reviews
- 2,435
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
38 rising
Sellers
607
Est. top-5 brand share
53%
Top 20: 85%
Est. top-5 click share
38%
Top 20: 72%
Open market
44%
- Jacked Factory13%
- Animal13%
- Sport Formula 9912%
- Orgain8%
- Root'd6%
- BetterBody Foods3%
Demand
Vitamin Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Vitamin Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin powder49K/yr
- multivitamin powder37K/yr
- powder vitamin10K/yr
- powdered multivitamin7K/yr
- multivitamin powder for women10K/yr
- vitamin powder for smoothies9K/yr
- multivitamin powder for men9K/yr
- powder vitamins6K/yr
- multivitamin drink mix6K/yr
- powder multivitamin6K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin Powder
We read the reviews and the return reasons for every product selling here.
“different taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









