Vitamin K2 Mk4 Mk7
FailShoppers spend an estimated $29K a year here, so Vitamin K2 Mk4 Mk7 is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $29K/yr6K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 20 sellers
Flapen Score
Vitamin K2 Mk4 Mk7 against its category
The dotted line is the Health & Household average. Past it, Vitamin K2 Mk4 Mk7 is stronger. Inside it, weaker.
Market
The Vitamin K2 Mk4 Mk7 market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin K2 Mk4 Mk7 6K times last year and spent an estimated $29K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 22.1% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 22.1%
- Market size, estimated
- $29Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- vitamin k2 mk4 mk74K searches a year
02 · Price
A sale here is worth $20.27.
Listings sell for $20.27 on average, from $9.92 to $29.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $20.27 that is $2K to $5K a year per listing.
- Average price
- $20.27inside the $15 to $100 sweet spot
- Price range
- $9.92–$29.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Vitamin K1. It carries 3,796 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #404in Vitamin K1
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 3,796per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Vitamin K2 Mk4 Mk7 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
InnovixLabs Full Spectrum Vitamin K2-90 Softgels with 600 mcg of Trans Form MK7 and MK4 - Supports General Health and Bone Strength - Soy and Gluten Free K2 Vitamin Supplement
- Price
- $26.23
- Rating
- 4.7/5
- Reviews
- 7,561
- Age
- 11y ago

DEAL SUPPLEMENT Vitamin K2 Supplement 600mcg 180 Coconut Oil Softgels | Full Spectrum High Absorption MK-7 & MK-4 Forms | Bone Joint & Immune Support Non-GMO
- Price
- $23.45
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 2y ago
![NatureWise Vitamin K2 600mcg Supplement with MK-7 100mcg & MK-4 500mcg - Enhanced Bioavailable Formula - K Complex for Bone and Heart Health - Vegan Gluten Free Non-GMO -90 Softgels[3-Month Supply]](https://m.media-amazon.com/images/I/41nl0QJ8WYL.jpg)
NatureWise Vitamin K2 600mcg Supplement with MK-7 100mcg & MK-4 500mcg - Enhanced Bioavailable Formula - K Complex for Bone and Heart Health - Vegan Gluten Free Non-GMO -90 Softgels[3-Month Supply]
- Price
- $11.74
- Rating
- 4.8/5
- Reviews
- 1,157
- Age
- 5y ago

Bronson Vitamin K Triple Play (Vitamin K2 MK7 / Vitamin K2 MK4 / Vitamin K1) Full Spectrum Complex Vitamin K Supplement 90 Capsules
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 8,555
- Age
- 8y ago

Super Vitamin K Complex (K2 MK7 + MK4 & K1) 360 Coconut Oil Softgles | Easily Absorbed K Vitamins Active Menaquinone Complex | Non-GMO
- Price
- $24.60
- Rating
- 4.8/5
- Reviews
- 444
- Age
- 3y ago
Trending
estimated 90-day click momentum
Bronson Vitamin K Triple Play (Vitamin K2 MK7 / Vitamin K2 MK4 / Vitamin K1) Full Spectrum Complex Vitamin K Supplement 90 Capsules
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 8,555
- Age
- 8y ago

NOW Foods Supplements MK-7 Plus with K1 & MK-4 Supports Bone Health* 90 Veg Capsules
- Price
- $20.74
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 3y ago

THORNE - Vitamin K - Vitamins K1 and K2 (as MK-4 and MK-7) Capsule Supplement - Supports Strong Bones* - Clinically Studied Ingredients - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $29.95
- Rating
- 4.8/5
- Reviews
- 1,793
- Age
- 8y ago

InnovixLabs Full Spectrum Vitamin K2-90 Softgels with 600 mcg of Trans Form MK7 and MK4 - Supports General Health and Bone Strength - Soy and Gluten Free K2 Vitamin Supplement
- Price
- $26.23
- Rating
- 4.7/5
- Reviews
- 7,561
- Age
- 11y ago

DEAL SUPPLEMENT Vitamin K2 Supplement 600mcg 180 Coconut Oil Softgels | Full Spectrum High Absorption MK-7 & MK-4 Forms | Bone Joint & Immune Support Non-GMO
- Price
- $23.45
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 2y ago
Newest
by launch date
DEAL SUPPLEMENT Vitamin K2 Supplement 600mcg 180 Coconut Oil Softgels | Full Spectrum High Absorption MK-7 & MK-4 Forms | Bone Joint & Immune Support Non-GMO
- Price
- $23.45
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 2y ago

Super Vitamin K Complex (K2 MK7 + MK4 & K1) 360 Coconut Oil Softgles | Easily Absorbed K Vitamins Active Menaquinone Complex | Non-GMO
- Price
- $24.60
- Rating
- 4.8/5
- Reviews
- 444
- Age
- 3y ago

NOW Foods Supplements MK-7 Plus with K1 & MK-4 Supports Bone Health* 90 Veg Capsules
- Price
- $20.74
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 3y ago
![NatureWise Vitamin K2 600mcg Supplement with MK-7 100mcg & MK-4 500mcg - Enhanced Bioavailable Formula - K Complex for Bone and Heart Health - Vegan Gluten Free Non-GMO -90 Softgels[3-Month Supply]](https://m.media-amazon.com/images/I/41nl0QJ8WYL.jpg)
NatureWise Vitamin K2 600mcg Supplement with MK-7 100mcg & MK-4 500mcg - Enhanced Bioavailable Formula - K Complex for Bone and Heart Health - Vegan Gluten Free Non-GMO -90 Softgels[3-Month Supply]
- Price
- $11.74
- Rating
- 4.8/5
- Reviews
- 1,157
- Age
- 5y ago

Life Extension Super K Vitamin K Supplement 2000 Mcg Vitamin K and 1180 Mcg Vitamin K2 Heart Health Once-Daily 90 Softgels
- Price
- $19.39
- Rating
- 4.6/5
- Reviews
- 6,990
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
20
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
10%
- InnovixLabs53%
- DEAL SUPPLEMENT12%
- Bronson8%
- NatureWise8%
- Micro Ingredients5%
- Life Extension4%
- Open — no brand owns it (3 brands, 10%)
Demand
Vitamin K2 Mk4 Mk7 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Vitamin K2 Mk4 Mk7
We read the reviews and the return reasons for every product selling here.
“more than 5,000 the RDA of a FAT SOLUBLE vitamin is potentially dangerous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin K2 Mk4 Mk7 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









