Vitamin K2 Mk4 Mk7
FailShoppers spend an estimated $29K a year here, so Vitamin K2 Mk4 Mk7 is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $29K/yr6K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 20 sellers
Flapen Score
Vitamin K2 Mk4 Mk7 against its category
The dotted line is the Health & Household average. Past it, Vitamin K2 Mk4 Mk7 is stronger. Inside it, weaker.
Market
The Vitamin K2 Mk4 Mk7 market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin K2 Mk4 Mk7 6K times last year and spent an estimated $29K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 22.1% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 22.1%
- Market size, estimated
- $29Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- vitamin k2 mk4 mk74K searches a year
02 · Price
A sale here is worth $20.27.
Listings sell for $20.27 on average, from $9.92 to $29.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $20.27 that is $2K to $5K a year per listing.
- Average price
- $20.27inside the $15 to $100 sweet spot
- Price range
- $9.92–$29.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Vitamin K1. It carries 3,796 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #404in Vitamin K1
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 3,796per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Vitamin K2 Mk4 Mk7 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
10%
- Brand 153%
- Brand 212%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 10%)
Demand
Vitamin K2 Mk4 Mk7 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Vitamin K2 Mk4 Mk7
We read the reviews and the return reasons for every product selling here.
“more than 5,000 the RDA of a FAT SOLUBLE vitamin is potentially dangerous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin K2 Mk4 Mk7 questions
Answered from the same tracked data.