Vitamin K2

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.3M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

13.7%

Market size, estimated

$9.3Ma year

Peak month

January1.4× the quietest month

Top search term

vitamin k21.0M searches a year

Listings sell for $18.85 on average, from $4.62 to $88.69. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $18.85 that is $236K to $283K a year per listing.

Average price

$18.85inside the $15 to $100 sweet spot

Price range

$4.62–$88.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

12,500–15,000

Revenue per listing a year

$236K–$283K

Returns

0.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Vitamin K1. It carries 7,339 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#211in Vitamin K1

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

7,339per listing

Listings tracked

36

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months